Research Reports

Attention in Advertising, thinktv, Nlogic Omnivu Survey, February 2017
Reach & Time Spent by Media, thinktv, Sept 2015 – Aug 2016
Screen Time by Activity, thinktv, Full Year (2015 – 2016) & Fall 2015
The Spectrum of Attention & Connection in Video Advertising, Brainsights, May 2016
TV has a Halo Effect on Digital ROI, Accenture, May 2016
Millennial Content: TV vs. YouTube, VAB Report, 2016
Missed Opportunities in Media Planning, Business Science, MediaCom, April 2016
Are You Ready for the Future (of TV)?, MediaCom, April 2016
TV Ads and Attention, thinktv, Nlogic Omnivu Survey, March 2016
Decreased TV Advertising Spend Hurts Sales, TiVo Research and 84.51°, March 2016
Attitudes and Viewing Preferences, thinktv, Nlogic Omnivu Survey, December 2015
TV Effectiveness, Marketshare, Sept 2015
Advertising Engagement, thinktv, Nlogic Omnivu Survey, Fall 2015
Automotive ROI Research, Bell Media & MediaCom, 2015
Advertising Forecast, Zenithoptimedia, December 2015
Consumer Perspectives on Advertising, ASC Report, 2015
Ad Viewability, VAB Report, 2015
Correlation Between TV Spend & Business Performance, VAB Report, 2015
Attitudes About Advertising, thinktv, Nlogic Omnivu Survey, March 2014
Advertising Receptivity, thinktv, Nlogic Omnivu Survey, June 2014
Viewing Preferences & Online Synergy, thinktv, Nlogic Omnivu Survey, Dec 2014