Research Reports

NEW: THE GLOBAL TV DECK, The Global TV Group, November 2017

Attention in Advertising, thinktv, Nlogic Omnivu Survey, February 2017
Consumer Perspectives on Advertising, ASC Report, 2017
Screen Time by Activity, thinktv, Full Year (2016 – 2017)
The Spectrum of Attention & Connection in Video Advertising, Brainsights, May 2016
TV has a Halo Effect on Digital ROI, Accenture, May 2016
Millennial Content: TV vs. YouTube, VAB Report, 2016
Missed Opportunities in Media Planning, Business Science, MediaCom, April 2016
TV Ads and Attention, thinktv, Nlogic Omnivu Survey, March 2016
Decreased TV Advertising Spend Hurts Sales, TiVo Research and 84.51°, March 2016
TV Effectiveness, Marketshare, Sept 2015
Ad Viewability, VAB Report, 2015
Correlation Between TV Spend & Business Performance, VAB Report, 2015
Broccoli Case Study, John St, March 2010