Millennial Content: TV vs. YouTube

Just the Facts: A Comparison of Millennial Content Among TV Brands & YouTube

The report’s first section compares the Top 10 “Millennial TV shows” to the Top 10 YouTube personality-driven channels, and shows TV at a significant advantage:

  • 6X advantage in audience per episode/video
  • 50% higher avg. monthly cume
  • 7X advantage in avg. total minutes viewed
  • Larger Twitter following

The report’s second section reveals the relatively slow pace of audience accumulation for top 10 YouTube personalities. Some interesting stats include:

  • Only 2% of subscribers watch the video on launch day
  • Only 6% of subscribers have watched by day 3
  • Only 12% of subscribers have watched by day 7