Reach & Time Spent

The following report offers a comprehensive Canadian cross-media comparison. A collection of data sources have been used to provide this overview, including Numeris PPM, NLogic RTS and comScore Media Metrix..

Report Highlights:

  • TV continues to be the lead medium in Canada (Adults 18+) with the highest daily and weekly reach (88% and 98%, respectively) and time spent (28 hours per week)
  • TV reaches 96% of Millennials every week (A18-34), and 80% on a daily basis.
  • Women watch more television than Men, with Women 18+ devoting 28.8 hours of television per week compared to 26.2 hours for Men (M18+)
  • Daily newspapers reach more Men on a daily basis (44% of M18+ compared to 39% of W18+), while magazines reach more Women (26% compared to 21% of M18+)
  • The French watch more TV: French Canada (A18+) watched an average of 32.8 hours of TV per week compared to 26.1 hours in English Canada (A18+)