Violence In Commercials

In keeping with the CRTC and the Canadian Broadcast Standards Council’s concern with the portrayal of violence in television programming, the Telecaster Services of thinktv is extending this concern to the clearance of commercials.

Commercials which sanction, glamorize or promote violence may not be accepted. Commercials depicting violent scenes which are unsuitable for children may be given a suggested post 9:00 p.m. scheduling and in some cases a post 11:00 p.m. scheduling. If violent scenes encompass the entire commercial, the commercial may be rejected. Each commercial will be judged on its individual merit.

Commercials showing scenes of excessive or gratuitous violence or showing graphic depictions of delicate subject matters such as sexual assault will be subject to this scrutiny.

Advertisers are asked to employ discretion in the use of graphic violence, for example, sexual or destructive violence.

Commercials should not sanction, promote or glamorize violence based on race, national or ethnic origin, colour, religion, gender, sexual orientation, age or mental or physical ability. Commercials may utilize some aspects of violence for educational purposes.

In the case of comedic violence, depending on the context, certain allowances will be given. Please contact your Telecaster analyst for further direction.