Mobile view tips
Hide elements as needed
HERE ARE 4 KEY STEPS
TO GET YOU UP TO SPEED
Because it works.
If you're reading this, chances are you're interested in knowing the FACTS — the honest-to-goodness truth — about media usage and the effectiveness of TV in your media mix.
2
TV BELIEVER?
DENIER?
DIG A LITTLE DEEPER
It doesn’t matter which you are. It’s worth spending some time getting to the heart of Canadians’ media habits and understanding how TV can drive the effectiveness of your campaigns.
3
CONNECTED TV &
STREAMING
DIRECT TO THE DATA
It’s a hot topic. If you want to know where streaming sits in the media ecosystem, head straight to this definitive TV and STREAMING VIEWERSHIP REPORT. Some of the stats may surprise you.
4
MARKETING
EFFECTIVENESS
FOR BRANDS
INTERESTED IN MORE?
TV is effective and should be the foundation of most ROI-generating campaigns, both in the short term and over the long haul, but marketing effectiveness is so much more than media choice. Our research library covers a wide range of topics and presentations from creative effectiveness to behavioural science, and more.
Don’t miss out on this proven, effective medium: Subscribe to our newsletter and get the facts delivered straight to your inbox.
1
WHY TV?
5 MINUTE READ
Here we cut to the chase with 5 reasons why TV is a must-have in your marketing plan.