If you’re looking for the latest on TV advertising effectiveness, we’ve got you covered. In addition to what you can find here, we’d love to meet with you in person, or work with your team.
Marketing consultant and effectiveness expert, Peter Field, came back to the thinktv stage to share the results of Effectiveness in Context.
Ipsos’ Ross Hugessen encourages agencies and clients to change the conversation they are having, from lowest cost, to best value. Ross explores how different media supports different brand objectives.
Nick Manning presents “Profit Ability”, a study that uncovered the impact that different forms of advertising have on both short-term profit and the long-term.