countdown to Christmas
You may be enjoying time in your flip-flops, but Christmas is only seven months away, which means holiday planning is well underway in adland.
The holidays are a crucial time to build brands – and businesses. Fortunately, we’ve got System1 to help us ensure our advertising makes the most of the festive season.
On June 16 , Jon Evans, System1 Group CMO, shares insights about the critical role advertising creative plays in driving business outcomes and how marketers can optimize their results for 2021 and beyond through his review of last year’s top holiday ads.
chief marketing officer, System1 Group
An experienced Commercial leader with a track record of delivering substantial growth across a large number of brands. Currently working as CMO for System1 and host of Uncensored CMO podcast.
Previous experience includes a short stint as CMO for Brewdog, Marketing Director at LRS leading some of the UK’s most iconic brands, on the Board of Purity Soft Drinks, a Private Equity backed Soft Drink business and working for Britvic Soft Drinks running a ‘Seed Brand Unit’ in conjunction with Pepsi.
manager of marketing excellence, digital and in-house agency, The Hershey Company
A proud Hamiltonian and McMaster grad, Andrew Mushing has spent the past 15 years as a brand marketer at some of the largest CPG companies in Canada, such as PepsiCo and Labatt, where he has led a number of iconic brands. He has spent the past 3 years at Hershey Canada, leading media and creative strategy for the organization. In his “spare” time, he guides future marketers as a Professor of Advertising at Sheridan College.