newsletter: rethinking brand for future demand

September 29, 2021

The emphasis placed on performance marketing by e-commerce and technology start-up companies has influenced the broader marketing world, with an increasing number of mainstream advertisers ‘optimizing themselves out of effectiveness.’

Using findings from the recent WARC study ‘Rethinking Brand for the Rise of Digital Commerce,’ Hurman’s presentation will examine the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.

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