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boomers billions: the spending habits of marketing’s most valuable generation
June 20th, 2018
We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?
online businesses booming on tv
June 5th, 2018
The Global TV Group reported on the international record-breaking investments by online businesses in television advertising. Learn more about digital companies’ TV spend around the world.
spotlight on Quebec
May 30th, 2018
Our new report, Spotlight on Quebec, will give you an overview of this unique market – and why it’s such a great environment for your TV advertising dollars.
video: profit ability presentation + new thinktv website
May 22nd, 2018
If you missed Nick Manning’s presentation, Profit Ability, check out the video here. We also launched our new and improved website, home to all the good stuff you need to make a compelling case for the power of tv: research, insights, news and opinions.
future tv advertising forum Canada
May 10th, 2018
Join us at the 4th annual Future TV Advertising Forum on September 20th to hear from brand, agency, and broadcast thought leaders.
profit ability: the business case for advertising
April 9th, 2018
Join us April 25th as Nick Manning presents Profit Ability, a UK study that analysed over 2,000 advertising campaigns across 11 categories to quantify the total profit generated by different forms of advertising.
the power of tv in an attention economy
March 5th, 2018
In this increasingly distracted world, advertisers need to capture the attention of consumers more effectively to drive business results. No advertising medium does that as well as TV. Check out the latest Power of TV for all the proof points showing that TV is best at driving attention, connection – and sales.
WARC ad nation webinar
January 4th, 2018
Join our WARC webinar on January 17th where we present the results of our Ad Nation Canada research AND share a preview of our Deprivation Study.
happy holidays 2017
December 20th, 2017
It’s the most wonderful time of the year…for Christmas commercials! Check out some of our favourite holiday spots from around the world.
concern for fake news is real
December 14th, 2017
The increase in fake news and its consequences has seen a lot of headlines lately, and is a growing issue for citizens, governments – and companies. We asked Canadians about their perspective on fake news and analyzed the results in this report.
ad nation Canada
November 27th, 2017
If you’re in the Ad Industry, you’re not Normal. This Ipsos research explores the differences in media behaviours between Advertising personnel and the average Canadian – and how those differences appear to be biasing our perceptions of others’.
the global tv deck
November 21st, 2017
TV broadcasters and trade bodies from around the world have joined together to release global figures demonstrating television’s strength as an advertising medium. The Global TV deck includes data from 19 countries and covers topics from TV’s reach and popularity, to trust, impact and effectiveness.
madison avenue manslaughter
November 15th, 2017
Michael Farmer, author of Madison Avenue Manslaughter, was in Toronto to talk about the challenges facing the advertising industry, including the strategic trap that so many agencies find themselves in – caught between fee-cutting clients and profit-hungry owners.
the quarterly winter/spring 2017
July 31st, 2017
Every quarter we summarize the latest happenings in the TV world including top shows and audience numbers.We offer a detailed look at screen time by platform and media, and any relevant trend or advertising updates. Check out our latest report here.
Peter Field at CMDC’s magic & logic
June 5th, 2017
We were delighted to host Peter Field in April, both at CMDC’s ‘Magic + Logic’ event and at our own thinktv breakfast. If you missed it, you can check out the video or download the presentation deck here.
CMA target the market webinar
March 13th, 2017
The digital age has brought with it a seemingly endless supply of data and targeting opportunities. But when is a marketing strategy too targeted? And when does a focus on ‘loyal customers’ actually limit growth?
advertising engagement & attitudes
March 6th, 2017
In this increasingly fragmented media world, what ads do Canadians notice most? Where are they paying attention and what advertising is most influential? These findings and more here.
Mark Ritson at FFWD ad week
February 15th, 2017
Professor Ritson was at his provocative (and profane!) best at this year’s FFWD where he called upon marketers to challenge their assumptions (and their agencies’ assumptions) about digital, social and the so-called death of television.
the quarterly – fall 2016
January 23rd, 2017
Download the latest thinktv Quarterly Report for highlights of the Fall 2016 season.
target the (whole) market
January 11th, 2017
thinktv and MediaCom’s latest study takes a media lens to Marketing Scholar Byron Sharp’s Rules for Brand Growth.
happy holidays 2016
Seasons Greetings to all
world tv day
November 21st, 2016
World TV Day marks the UN’s celebration of the global, cultural impact of television.