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Mark Ritson: why he’s OK with TV and welcomes a ‘post-digital’ world
November 11th, 2019
The Message caught up with well-known marketing pundit Mark Ritson, where he chatted about the perils of short-term marketing, why he remains a fan of TV, and why he’s just about had enough of purpose marketing.
future tv advertising forum 2019: creatives have their say
October 17th, 2019
In a wide-ranging look at the state of advertising creative, our panelists weighed in on everything from “can we get away with just digital” asks to risk-averse advertisers who aren’t thinking about the long-term health of their brands. Watch the video and read our summary for detailed insights from the session at this year’s Future TV Forum.
September 23rd, 2019
Need a refresher? Check out our latest deck for answers to the most Frequently Asked Questions (and misconceptions) about TV.
media, marketing, & effectiveness
Our upcoming event on Nov 12th features some of marketing’s biggest thinkers, including Peter Field, Orlando Wood, and industry favourite Mark Ritson who will present The 10 Key Factors Driving Advertising Profitability. Learn More about the event here.
the big FAANG theory
July 10th, 2019
Digital companies continue to increase spend in TV advertising. TV spend by internet-related companies is up 30% from last year.
we’re coming to Montréal!
June 4th, 2019
Join us in Montréal for our event on June 19th: Étude D’attribution Des Médias Canadiens.
upfronts fact check
May 29th, 2019
Fact checking as we head into the 2019 Upfronts in Canada. Check out the research here.
future tv advertising forum Canada 2019
May 8th, 2019
The 5th annual Future TV Advertising Forum is Sept 10th in Toronto.
Accenture whitepaper now available
April 24th, 2019
Download the Accenture whitepaper, The Moneyball Moment for Marketing in Canada.
media, marketing, & measurement (invite)
March 13th, 2019
Attention Vancouver, Edmonton & Calgary: We’re coming your way on April 9th/10th/11th!
Canadian media attribution study (invite)
January 15th, 2019
Join us at our latest event – Advertising Effectiveness in a Multi-Channel World: Canadian Media Attribution Study on Feb 25. Find out more here
holiday greetings – and great tv creative!
December 12th, 2018
TV advertising can have an incredible emotional impact, and Christmas commercials are some of the best examples. Here are a few of our favourites from around the world.
world tv day 2018
November 21st, 2018
TV professionals around the world celebrate World Television Day on November 21st. The topic of this year’s global celebration is the importance and impact of quality content.
effectiveness in context
November 20th, 2018
Peter Field, marketing consultant and effectiveness expert, came back to the thinktv stage to share the results of his new IPA-based research Effectiveness in Context, co-authored with Les Binet. Watch his presentation video here.
culture, brains & ads that speak to us
November 19th, 2018
Dan delivered a riveting presentation on the interplay of culture and advertising effectiveness at our Media, Marketing & Disruption event in October. Watch his presentation video here.
commercial broadcasters unite on net billing
October 17th, 2018
thinktv, on behalf of its member companies Bell Media, CBC/Radio-Canada, IndieNet, Corus Entertainment, Quebecor Media Group, and Rogers Media, have announced their commitment to end gross-net invoicing by the end of 2019.
the quarterly: a majestic summer in review
September 19th, 2018
As we head into the new Fall season, we take a fond look back at summer 2018, which offered plenty of great new content specials to regale audiences.
the appeal & popularity of the tv set
August 30th, 2018
In a world of choice, the TV screen is the favourite screen. Why? Check out the full report to find out.
boomers billions: the spending habits of marketing’s most valuable generation
June 20th, 2018
We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?
online businesses booming on tv
June 5th, 2018
The Global TV Group reported on the international record-breaking investments by online businesses in television advertising. Learn more about digital companies’ TV spend around the world.
spotlight on Quebec
May 30th, 2018
Our new report, Spotlight on Quebec, will give you an overview of this unique market – and why it’s such a great environment for your TV advertising dollars.
video: profit ability presentation + new thinktv website
May 22nd, 2018
If you missed Nick Manning’s presentation, Profit Ability, check out the video here. We also launched our new and improved website, home to all the good stuff you need to make a compelling case for the power of tv: research, insights, news and opinions.
future tv advertising forum Canada
May 10th, 2018
Join us at the 4th annual Future TV Advertising Forum on September 20th to hear from brand, agency, and broadcast thought leaders.
profit ability: the business case for advertising
April 9th, 2018
Join us April 25th as Nick Manning presents Profit Ability, a UK study that analysed over 2,000 advertising campaigns across 11 categories to quantify the total profit generated by different forms of advertising.
the power of tv in an attention economy
March 5th, 2018
In this increasingly distracted world, advertisers need to capture the attention of consumers more effectively to drive business results. No advertising medium does that as well as TV. Check out the latest Power of TV for all the proof points showing that TV is best at driving attention, connection – and sales.
WARC ad nation webinar
January 4th, 2018
Join our WARC webinar on January 17th where we present the results of our Ad Nation Canada research AND share a preview of our Deprivation Study.
happy holidays 2017
December 20th, 2017
It’s the most wonderful time of the year…for Christmas commercials! Check out some of our favourite holiday spots from around the world.
concern for fake news is real
December 14th, 2017
The increase in fake news and its consequences has seen a lot of headlines lately, and is a growing issue for citizens, governments – and companies. We asked Canadians about their perspective on fake news and analyzed the results in this report.
ad nation Canada
November 27th, 2017
If you’re in the Ad Industry, you’re not Normal. This Ipsos research explores the differences in media behaviours between Advertising personnel and the average Canadian – and how those differences appear to be biasing our perceptions of others’.
the global tv deck
November 21st, 2017
TV broadcasters and trade bodies from around the world have joined together to release global figures demonstrating television’s strength as an advertising medium. The Global TV deck includes data from 19 countries and covers topics from TV’s reach and popularity, to trust, impact and effectiveness.
madison avenue manslaughter
November 15th, 2017
Michael Farmer, author of Madison Avenue Manslaughter, was in Toronto to talk about the challenges facing the advertising industry, including the strategic trap that so many agencies find themselves in – caught between fee-cutting clients and profit-hungry owners.
the quarterly winter/spring 2017
July 31st, 2017
Every quarter we summarize the latest happenings in the TV world including top shows and audience numbers.We offer a detailed look at screen time by platform and media, and any relevant trend or advertising updates. Check out our latest report here.
Peter Field at CMDC’s magic & logic
June 5th, 2017
We were delighted to host Peter Field in April, both at CMDC’s ‘Magic + Logic’ event and at our own thinktv breakfast. If you missed it, you can check out the video or download the presentation deck here.
CMA target the market webinar
March 13th, 2017
The digital age has brought with it a seemingly endless supply of data and targeting opportunities. But when is a marketing strategy too targeted? And when does a focus on ‘loyal customers’ actually limit growth?
advertising engagement & attitudes
March 6th, 2017
In this increasingly fragmented media world, what ads do Canadians notice most? Where are they paying attention and what advertising is most influential? These findings and more here.
Mark Ritson at FFWD ad week
February 15th, 2017
Professor Ritson was at his provocative (and profane!) best at this year’s FFWD where he called upon marketers to challenge their assumptions (and their agencies’ assumptions) about digital, social and the so-called death of television.
the quarterly – fall 2016
January 23rd, 2017
Download the latest thinktv Quarterly Report for highlights of the Fall 2016 season.
target the (whole) market
January 11th, 2017
thinktv and MediaCom’s latest study takes a media lens to Marketing Scholar Byron Sharp’s Rules for Brand Growth.
happy holidays 2016
Seasons Greetings to all
world tv day
November 21st, 2016
World TV Day marks the UN’s celebration of the global, cultural impact of television.