Richard Shotton: optimizing media using behavioural science


thinktv is pleased to welcome back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, as the host of our first webinar in 2021.

In this session Richard will examine the role of behavioural science in creative development along with channel and media selection optimization. He’ll review the fascinating ways in which the human mind makes decisions about behaviour, as well as new research that will give marketers the edge.

January 28 LIVE @ 11am EST with Q&A to follow 


related research

the choice factory: behavioural science & effective advertising


Founder, Astroten

Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.

Richard started his career as a media planner 20 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.

He is the founder of Astroten, a consultancy that applies behavioural science to marketing.

He regularly runs training sessions with brands, big and small, using insights from behavioural science to help solve their problems.