the future of tv advertising Canada 2022

The Future of TV Advertising Canada is back – IRL – and we’re looking forward to another series of interesting presentations & debates.

Representing the broadcasters this year:

Alan Dark (Rogers Sports & Media) and Greg McLelland (Corus Entertainment) join Devon MacDonald, Deborah Gurofsky & Lindsey Talbot on a panel titled Preparing for more TV, from more places
Stephen Waran (Bell Media) and Jason Furlano (MiQ) present The future of TV is ‘total video’ in a session that will address how to bridge the gap between multiple digital screens to reach more of the audience you’re looking for
Rose Hutchison (Rogers Sports & Media) presents Maintaining total audience reach in the hybrid decade, a presentation about adding incremental reach, and how Total TV planning, execution and measurement works in practice.
Quebecor’s Paul Guité joins Mediabrands’ Chris Herlihey, Numeris’ Anita Boyle-Evans, and our own Catherine MacLeod for a discussion about VAM in Canada’s cross-platform measurement solution
Mike Caputo (Bell Media) joins the Multiplatform TV measurement and currency panel
Spencer Charters (Corus Entertainment) presents Pluto TV – the audience, content, and sales proposition
and catch Andrew Myers (Rogers Sports and Media) at the breakfast briefing session Getting Multiplatform Done
Other sessions of note include Media tactics that demonstrably drive better business outcomes from TV; Ensuring connected TV fulfils its potential as an advertising channel, and Improving connect TV – the agency view

Detailed agenda available here.

Interested in going? Use code THINKTV20 to get a 20% discount.

presenting broadcasters: