thinktv presents: past events
We host a wide variety of media and marketing events throughout the year. Sign up for our newsletter to get updates on upcoming thinktv events and check out our past presentations here.
countdown to Christmas
June 16, 2021
What was the top rated holiday TV commercial in Canada last year? And what elements within a piece of creative make the biggest impact? System1’s Jon Evans, provided tips on how to optimize your creative.
getting ready for a rebound
May 13, 2021
While the effects of Covid continue to be felt acutely there is plenty of reason to believe we may be headed for a robust economic rebound. On May 13, PHD’s Matt Devlin presented Getting Ready for a Rebound.
the VAB’s Sean Cunningham on the halo effect of TV
March 25, 2021
Check out this information-packed webinar for case studies and research that show how a variety of brands across different industries used TV investment to drive growth for their businesses.
Canada’s top rated ads 2020
February 24, 2021
System1’s Jon Evans & Orlando Wood revealed the top 10 ads in Canada from 2020, how advertising evolved over the course of the year, and tips on making impactful creative.
Richard Shotton: optimizing media using behavioural science
January 28, 2021
thinktv welcomed back Richard Shotton, behavioural science consultant and author of The Choice Factory. In this session Richard highlighted how behavioural science can be used to optimize media and creative development, including new research that will give marketers the edge.
attention in advertising: presented by Karen Nelson-Field
November 19, 2020
Not all attention is equal. That seems intuitively correct, but it’s something Karen Nelson-Field was determined to quantify, and in this session, she shared the results of her latest research on video advertising effectiveness.
ad nation 2020
November 16, 2020
Developed in partnership with Ipsos, Ad Nation 2020 revealed just how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
media, marketing & effectiveness 2020
October 19, 2020
Our annual marketing effectiveness event featured an afternoon of marketing insights from a stellar collection of experts in their fields, from perennial favourite Peter Field to Jenni Romaniuk, lead author of How Brands Grow, Part 2.
online talk with Mark Ritson
September 22, 2020
Mark Ritson’s talk touched on the three economic phases of COVID-19, advertising during a recession, and the “astonishing impact” that TV delivers to an advertising campaign.
IAB advanced tv week 2020
July 20-23, 2020
Check out the broadcaster presentations and their advanced TV offerings and opportunities for advertisers.
Richard Shotton & the choice factory
June 9, 2020
Richard Shotton shared key learnings for marketers gleaned from behavioural science and tailored to the current crisis, including how life changes – like the coronavirus pandemic – put buying behaviour in flux, presenting an opportunity for marketers.
the COVID-19 crisis & right brain thinking
April 30, 2020
Orlando Wood outlined what advertising is resonating most during this crisis, research that draws on hundreds of commercials tested for emotional response.
advertising in a downturn revisited
April 21, 2020
Peter Field broke down his latest research into what lessons from previous recessions still resonate today and how brands should act during the Coronavirus crisis.