You’re in the advertising industry. You’re (still) not normal.
As an industry we pride ourselves on staying on top of the latest trends and keeping up with the newest gadgets and offerings. But what if those technological and culturally forward behaviours are skewing our perceptions about how Canadians use and perceive different media? How accurate are your assumptions about Canadians’ media usage?
That’s what we set out to uncover in Ad Nation 2020. An update of the 2017 study of the same name, last month Ipsos asked Canadians about their media usage and attitudes towards advertising. They then posed those same questions to members of the advertising community, while also asking them to state how they thought the Canadian public would respond.
The results may surprise you.
In this webinar, find out how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage. Presented by Steve Levy, Ipsos CCO.
Chief Client Officer, Ipsos Canada
Steve leads Client Organization at Ipsos Canada. He is the author of (among other things) the Most Influential Brand Study (Globally), The Digital Marketing Pulse, and Developing the Long Middle story. Steve is a board member at the Canadian Marketing Association, a frequent public speaker, and takes his eyewear very seriously.