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advanced tv

download Audience Segments (ENG)

Canadian broadcasters continue to innovate and provide marketers with new advertising opportunities.

Check out these presentations for case studies and an overview of the Advanced TV market in Canada, and for more on the common audience segments click here.

Advanced TV: Bell Media

Phil René

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Advanced TV: Corus Entertainment

Barry Marcus

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Advanced TV: Rogers Sports & Media

Rose Hutchison

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Watch Bell Media, Corus Entertainment, Rogers Sports & Media, CBC Radio-Canada and Quebecor present at the IAB Canada Advanced TV Week July 20 – 23rd.

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Bell Media: Crave: Brand Storytelling
in 2020 and Beyond

Justin Stockman
VP Brand Partnerships & Client Strategy
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Corus Entertainment: OTT Ad
Inventory

Phillip Kleim
Head of Digital Sales
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Rogers Sports & Media: Advancing the
Big Screen
Experience

Rose Hutchinson
Director of Advanced Advertising
Sales Solutions

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CBC & Radio-Canada:
GEM & TOU.TV

Heather Gordon
Director, Digital Sales

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Quebecor: The Reboot of Star
Académie

Jerome Leys
Senior Director Media Solutions

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The Future of Connected TV in
Canada

Broadcaster Panel Discussion
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presented by:

Advertising Effectiveness
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ROI

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