the global tv deck
an international look at people's TV habits around the world, with global proof points of TV's power and popularity
The Global TV deck includes:
- Reach and time spent figures from around the world
- Average TV campaign impressions or “views”
- Proof points of TV’s effectiveness internationally
The Global TV Group – made up of major players in the TV industry from around the world – have joined forces to coordinate research and promote TV’s power to drive business results.