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power of tv in an attention economy
what are the benefits of TV advertising?
TV’s unparalleled scale, professionally produced content and brand safe environment, and strong viewer connection all combine to make it the most impactful and efficient advertising medium.
- Reach: TV’s reach is vast and fast, reaching 81% of Canadian adults each week. TV’s reach far exceeds YouTube and all the streaming services, including Netflix, Prime Video, and Apple TV+.
- Time Spent: TV dominates time spent with video. Total TV represents 71% of time spent with video, far exceeding YouTube and all the streaming services combined. Last week alone, Canadians (2+) watched 589 million hours of linear TV.
- Impact: TV advertising commands more attention and impacts sales far longer than other platforms.
- Demand: TV advertising works throughout the funnel, from brand building and awareness at the top through to activation at the bottom.
- Profit & Efficiency: TV advertising delivers a superior ROI in both the short and long-term, is the largest profit driver, and delivers a significant halo effect on other media, particularly digital media (increasing the sales ROI of digital media by 19%).
Download our Power of TV report for the details supporting TV’s effectiveness as an advertising vehicle.
did you know?
The average TV campaign delivers 361 million impressions (Canadians 2+, 6 week campaign).
That staggering stat is driven by one thing: Lots of Canadians watching lots of TV.
