spotlight on Quebec
The similarities – and differences – of the Quebec market
Quebec is a unique market, with its own language, sense of culture — and media habits.
These three presentations will provide an overview of the Quebec Franco media landscape, a snapshot of marketing opportunities in Quebec, and a collection of insights into what resonates with this group.
Spotlight on Quebec – Chantal Leblanc, Québec Media Consultant
An overview of the unique Quebec Franco market’s media habits and perceptions of advertising.
The Importance of the Quebec Market – Patricia Châteauneuf, CBC & Radio-Canada Media Solutions
Patricia Châteauneuf lays to rest the 3 prevailing myths about the Quebec market, that it is small, expensive and complicated. This presentation outlines the ways Quebecers distinguish themselves from the rest of Canada, and the opportunities that exist for advertisers.
The Quebec Difference: What it Means for Marketers – Sébastien Dallaire, Ipsos Canada
The Quebec Franco market is a rich opportunity for advertisers, but understanding their unique culture is important; in this session Sébastien Dallaire shares insights and tips for maximizing advertising effectiveness in this important market.
SVP and General Manager for Québec, Ipsos Canada
Sébastien Dallaire is Senior Vice President of Ipsos Canada. Based in Montreal, he is also General Manager of Ipsos Montreal office and business lead for the province. Sébastien has more than 20 years of experience in the market research industry, during which he has developed a unique understanding of the differences and similarities of the Québec and Canadian markets. His expertise has made him a regular media spokesperson and guest speaker for Ipsos.
Québec Media Consultant
Chantal is a recognized media and advertising professional in Quebec and has worked for some of Canada’s largest media agencies, including JWT, Y&R, Carat and Marketel. Over the years, Chantal has helped clients such as Ford, Air Canada, Danone and many others develop efficient media strategies and activation. Chantal has a powerful and comprehensive understanding of Québec’s media landscape and a deep understanding of the French-Canadian marketplace. Chantal now works with National media organizations delivering Québec insights.
General Manager, Multiplatform Media Sales, Montreal and Eastern Canada, CBC & Radio-Canada Media Solutions
Patricia Châteauneuf is General Manager, Multiplatform Media Sales, Montreal and Eastern Canada at CBC & Radio-Canada Media Solutions. She previously held the position of Director of National Sales and Client Innovations since 2014. Prior to that, she worked at Videotron, Astral Media and TC Media, accumulating over 25 years of experience in multiplatform sales and media creativity. Patricia is known for authentic leadership and transparency. She thrives on challenges and shares her passion through various mentoring activities and her involvement in a number of causes close to her heart, including Leucan, Fillactive and the Fondation Marie-Vincent. Patricia is also committed to raising money for the fight against childhood cancer. She recently participated in the “Les Audacieuses” challenge with 9 other Quebec business women, where she shaved her head in solidarity with children with cancer.