spotlight on quebec
The similarities – and differences – of the Quebec market
While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:
- the French watch more television than the average Canadian
- the French are passionate about home-grown content and their local teams
- and paid TV subscriptions in Quebec are *up* from 2010
Find out more about this unique market in this report.