spotlight on quebec
The similarities – and differences – of the Quebec market
While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:
- the French watch more television than the average Canadian
- the French are passionate about home-grown content and their local teams
- paid TV subscriptions in Quebec remains on par with 2013 levels – and are up 0.6% from 2018
Find out more about this unique market in this report.