back to research

spotlight on quebec

The similarities – and differences – of the Quebec market

While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:

the French watch more television than the average Canadian
the French are passionate about home-grown content and their local teams
paid TV subscriptions in Quebec remains on par with 2013 levels – and are up 0.6% from 2018

Find out more about this unique market in this report.

Quebec Market