screen test: the appeal & popularity of the tv screen
In a world of choice, the TV screen is the favourite screen. Why? Check out the full report to find out.
- the superior picture and sound quality are the best things about the TV screen (Adults 18+)
- millennials love the social aspect of watching on a TV screen
- alternate devices give viewers the flexibility to view TV content where they want – both in and outside the home
- not just in Canada: In recent Viacom research, 70% said that the TV is their ‘favourite screen’, and that smaller screens are generally only used ‘when they have to’. In the “Hierarchy of Screens”, TV is king.