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the global tv group

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Catherine MacLeod VP Global TV Group

On March 1, 2022, Catherine MacLeod was named Vice-President of The Global TV Group; she will work with Martin Krapf, from Screenforce Germany, who has been appointed President of the group.

The Global TV Group was set up in 2013 and is a forum for exchanging best practices, collating global TV intelligence and sharing knowledge; the group’s objective is to promote the effectiveness of TV. To date, it consists of 18 TV industry associations from across the world.

Catherine MacLeod Global TV Group VP press release


tomorrow’s tv created today

April 2022

Learn about the power of TV advertising through the lens of senior TV leaders from around the world. Download this compelling deck from the Global TV Group to find out how TV is evolving and why it continues to be so effective across global markets.

download the deck


digital-native brands and online giants are placing their trust in TV

November 2021

The latest report from The Global TV Group shows that internationally, digital-native brands and online giants continue to invest significantly in TV: From 2015 to 2020 the total TV spend by direct-to-consumer brands more than doubled, while the FAAAM group of companies (Facebook, Apple, Amazon, Alphabet and Microsoft) also clearly recognise TV as a valuable means of driving growth and are using it more than ever. The digital giants know that multiscreen TV provides them with the unmatched scale needed to grow their customer base and businesses. For more information download the full deck.

download the deck


tv drives business outcomes

April 2021

The Global TV Group has released the first of three topical updates of its Global TV Deck planned for 2021. The report gathers research from numerous countries and includes studies such as “The Halo Effect: TV As A Growth Engine” (VAB/Effectv), “Not all reach is equal” (Screenforce DACH/Karen Nelson-Field), “TV Drives Advertising Effectiveness that Lasts” (Accenture/thinktv Canada), “Profitability: The Business Case for Advertising” (Thinkbox/Ebiquity/Gain Theory) – and more.

download the deck


world tv day 2021

To celebrate World TV Day (Nov 21), the Global TV Group has put together a video including a series of statements from Global industry leaders on the many strengths of TV.

And here is Stewart Johnston’s full statement on TV as both a brand builder and performance tool.

Stewart Johnston, SVP, Bell Media Sales and Sports


 

the global tv deck

June 2020

This annual report is an international look at people’s TV habits around the world (featuring stats from over 26 countries), with global proof points of TV’s power and popularity.

download the deck          press release


egta tv charter

egta – the association of television and radio sales houses – supported by The Global TV Group has released a progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.

learn more


the age of television: the needs that drive us

November 21st, 2018

Insights from Thinkbox (UK) on the role that video has in our lives, how different video formats work together, and why viewers choose which video platform.

learn more


what else are they doing?

Find out more about the Global TV Group, who their members are, and what else they’re up to on their website.

learn more

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