the global tv group
The Global TV Group includes major players within our industry from Europe, the USA, Australia and beyond, whose joint objective is to promote TV and remind everyone from advertisers to industry peers about the effectiveness of TV.
Here are some of the ways we’re influencing our community and reinforcing the power of TV:
the global tv deck
This annual report is an international look at people’s TV habits around the world (featuring stats from over 26 countries), with global proof points of TV’s power and popularity.
egta tv charter
egta – the association of television and radio sales houses – supported by The Global TV Group has released a progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
thinkbox’s Lindsey Clay becomes president of the global tv group
March 26th, 2019
We are delighted to be a part of this international group promoting the value of TV advertising, with expert TV advocate, Lindsey Clay, at the helm.
Canada leads the market for linear tv penetration [study]
December 11th, 2018
According to the Global TV Group, Canada is one of the world’s strongest markets for TV penetration – as reported by Media in Canada.
the age of television: the needs that drive us
November 21st, 2018
Insights from Thinkbox (UK) on the role that video has in our lives, how different video formats work together, and why viewers choose which video platform.
online businesses booming on tv
June 4th, 2018
The Global TV Group reported on international record-breaking investments by online businesses in television advertising. It’s clear from this trend that digital companies recognize and appreciate the unparalleled reach and influence of TV advertising to build their brands.
what else are they doing?
Find out more about the Global TV Group, who their members are, and what else they’re up to on their website.