tv spend, strength & attribution
Find out which categories spent the most on TV advertising in 2021, and how marketers can now measure the effectiveness of that spend.
NLogic presents Catalyst
As Canada’s leading provider of audience analysis tools for the TV and radio broadcast industry, media agencies, martech firms and more, NLogic helps clients bring data to life. In this launch presentation, David Phillips introduces Catalyst, a new and innovative way to measure the effectiveness of TV advertising in real-time.
Ad spend in 2021 from SMI
thinktv’s newest partner, Standard Media Index, presents an exclusive view of ad spend in 2021, one of the highest in Canadian history. Linear TV was a driving factor in 2021, showing increases in investment across all categories and programming genres.
thinktv presents a quick update on today’s TV: time spent with media and key TV strengths.
President & COO, NLogic
David Phillips is President and COO of NLogic. NLogic is privileged to work with Canada’s largest broadcasters, advertising agencies, and advertisers helping them make sense of their audiences, campaigns and programming through software and data. Through his strong leadership skills and passion for anything data driven, David has transformed NLogic into a dynamic and agile company with a track record of industry-leading innovation.
David began his career selling classified ad space to car dealers in London, England. Luckily for all concerned, he’s not doing that anymore. David is a frequent speaker at industry conferences on a wide range topics related to data, next generation broadcast advertising and future trends. He has a master’s degree in modern European culture, something which has never been useful since. His obsessions include politics, history, cycling, music and clouds and he is blessed with a wonderful wife and two beautiful sons.
Managing Director, Standard Media Index
Darrick is Managing Director at Standard Media Index with 13+ years of measurement, advertising, and marketing background. Prior to SMI, Darrick held a senior role at Comscore, working with the leading agencies, publishers and marketers in the digital media and advertising industry. His unwavering work ethic and ambition to become a great storyteller led him to be a part of the Marketing faculty at Seneca College in Toronto, teaching in the Social Media graduate program. In his current role at SMI, he oversees the Canadian operation across partnerships, product, business development, and client service. In addition, he is actively involved in US business development efforts alongside the global SMI leadership team.