share:
understanding tv's effectiveness in a changing media landscape
This Neustar (formerly Marketshare) report uses extensive econometric modeling to measure the ROI of different media, and explores TV’s effectiveness in an evolving media landscape.
TV is the most effective marketing channel across a wide variety of industries.
With $1 million to spend, TV provides up to 7x the return of online, print and radio.
Advertising effectiveness
, ROI