upfronts fact check
It’s the Upfronts!
And we can’t think of a better time to remind you of some facts about why spending your media dollars in TV will drive the greatest return on your investment. Here’s what we know for sure:
1. Young Canadians watch a lot of TV!² (and so does everyone else).
Canadians watch 25 hours of TV each week, and young adults – who watch less than their older cohorts (and always have) – watch 13.6 hours / week. That’s double the time they spend with YouTube, and 4x more than the four major social media platforms* combined.
2. Canadians are 3x more likely to pay attention to ads on TV compared to ads in online video²
3. 63% of Canadians aged 18-34 have a TV subscription¹ – and many more access linear TV content via streaming and on a variety of platforms when out-of-home (that’s how TV is able to reach 86% of A18-34 on a weekly basis²).
4. TV delivers the best ROI for your media dollars⁴: Whether you’re tracking Profit ROI or Sales ROI, extensive econometric models consistently show that TV has the highest ROI compared to other media.
Source: ¹CTAM, 2018; ²Numeris, Total Canada, Fall 2018; ³thinktv, nlogic omniVu, National survey, 2018 A18+; ⁴Accenture, The Moneyball Moment for Marketing in Canada, 2019, vector image by katemangostar on Freepik
*Facebook, Snapchat, Instagram + Twitter