Peter Field Presentation

Effectiveness in an Evolving Media Landscape

If you missed Peter Field’s presentation on the Dangers of Short-Termism in Marketing, check it out here:

For more thought-provoking information, see Target the (Whole) Market.

About Peter Field:

Peter Field is a UK marketing consultant with a focus on Advertising Effectiveness. His breakthrough works include Marketing in the Era of Accountability and The Long & The Short of It.