ad stock

The Ad Stock of a TV spot grows the fastest and lasts the longest.

advertising revenue by media

Net Ad Volume in Canada including Television, Radio, Internet, Newspaper, Magazine and OOH.

attention in advertising

For advertising to work, it needs to be noticed.  But, as any marketer will tell you, human attention is the scarcest of resources. Learn more in this report.

boomers' billions

We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?

demand creation (& ROI)

TV has the highest relative lift factor on business incomes, and delivers up to 7x the ROI of other media. Get all the details in this fast fact report.

the impact of tv advertising

TV’s strength comes from its extensive reach, superior ability to attract attention, and it’s long-lasting impact on the consumer.

live tv & pvr playback viewing

A review of PVR penetration, usage, and the dominance of live TV viewing.

online businesses on tv

Digital companies continue to increase spend in TV.


reach your target with tv

The importance of reach in a marketing plan cannot be understated. Find out where Canadians are spending time and why TV plays a vital role.

screen time

An overview of time spent across media, from TV and YouTube to social media.

spotlight on quebec

An overview of the Quebec market: How it differs from English Canada, and why it’s a great environment for your TV ad $’s.

trust in media

Compared to other media, Canadians say TV advertising is the most trusted.

tv's FAQs

Find the answers to the most common Frequently Asked Questions (and misconceptions) about TV.

tv's winning formula

TV continues to be the most effective advertising medium available to brands. Find the details behind TV’s winning formula in this short but informative deck.