Quick overviews on topics such as TV ROI, Attention and Media Habits.
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The Ad Stock of a TV spot grows the fastest and lasts the longest.
Net Ad Volume in Canada including Television, Radio, Internet, Newspaper, Magazine and OOH.
For advertising to work, it needs to be noticed. But, as any marketer will tell you, human attention is the scarcest of resources. Learn more in this report.
We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?
TV’s strength comes from its extensive reach, superior ability to attract attention, and it’s long-lasting impact on the consumer.
A review of PVR penetration, usage, and the dominance of live TV viewing.
TV spend by internet-related products & services is up over 1.8x since 2016.
Find out where Canadians are spending time and why TV plays a vital role.
An overview of time spent across media, from TV and YouTube to social media.
Overview of the Quebec market: How it differs from English Canada, & why it’s a great environment for your TV ad $’s.
Compared to other media, Canadians say TV advertising is the most trusted.
Find the answers to the most common Frequently Asked Questions (and misconceptions) about TV.
TV continues to be the most effective advertising medium available to brands. Find the details behind TV’s winning formula in this short but informative deck.
Canadian news is not just great for Canadians, it’s great for advertisers: TV news programming has broad reach, is highly trusted, and is a proven vehicle for effective advertising.
Updates on the latest TV advertising news and events.