ad stock

The Ad Stock of a TV spot grows the fastest and lasts the longest.

 

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advertising revenue by media

Net Ad Volume in Canada including Television, Radio, Internet, Newspaper, Magazine and OOH.

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demand creation (& ROI)

A review of PVR penetration, usage, and the dominance of live TV viewing.

 

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the impact of tv advertising

Your ad is most likely to be watched on TV. This report explains why.

 

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the importance of reach

The importance of reach in a marketing plan can not be understated. Find out where Canadians are spending time, and why TV plays a vital role.

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live tv & pvr playback viewing

A review of PVR penetration, usage, and the dominance of live TV viewing.

 

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screen time

An overview of time spent across media, from TV and YouTube to social media.

 

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spotlight on quebec

An overview of the similarities and differences between Canada’s English and French markets – and why it’s such a great environment for your TV advertising dollars.

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trust in media

Compared to other media, Canadians say TV advertising is the most trusted.

 

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the truth about multitasking

Did you know that the majority of Canadians either don’t multitask on their phone while watching TV, or do so only occasionally?

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