For a quick overview of topics such as TV ROI, advertising impact and media habits, check out these Fast Facts.
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The Ad Stock of a TV spot grows the fastest and lasts the longest.
Net Ad Volume in Canada including Television, Radio, Internet, Newspaper, Magazine and OOH.
We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?
TV has the highest relative lift factor on business incomes, and delivers up to 7x the ROI of other media. Get all the details in this fast fact report.
Your ad is most likely to be watched on TV. This report explains why.
The importance of reach in a marketing plan can not be understated. Find out where Canadians are spending time, and why TV plays a vital role.
A review of PVR penetration, usage, and the dominance of live TV viewing.
In a world of choice, the TV screen is the favourite screen.
An overview of time spent across media, from TV and YouTube to social media.
An overview of the similarities and differences between Canada’s English & French markets – and why it’s such a great environment for your TV ad dollars.
Compared to other media, Canadians say TV advertising is the most trusted.
Did you know that the majority of Canadians either don’t multitask on their phone while watching TV, or do so only occasionally?