For a quick overview of topics such as TV ROI, advertising impact and media habits, check out these Fast Facts.
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The Ad Stock of a TV spot grows the fastest and lasts the longest.
Net Ad Volume in Canada including Television, Radio, Internet, Newspaper, Magazine and OOH.
For advertising to work, it needs to be noticed. But, as any marketer will tell you, human attention is the scarcest of resources. Learn more in this report.
We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?
TV has the highest relative lift factor on business incomes, and delivers up to 7x the ROI of other media. Get all the details in this fast fact report.
TV’s strength comes from its extensive reach, superior ability to attract attention, and it’s long-lasting impact on the consumer.
A review of PVR penetration, usage, and the dominance of live TV viewing.
Digital companies continue to increase spend in TV.
The importance of reach in a marketing plan cannot be understated. Find out where Canadians are spending time and why TV plays a vital role.
An overview of time spent across media, from TV and YouTube to social media.
An overview of the Quebec market: How it differs from English Canada, and why it’s a great environment for your TV ad $’s.
Compared to other media, Canadians say TV advertising is the most trusted.
Find the answers to the most common Frequently Asked Questions (and misconceptions) about TV.
TV continues to be the most effective advertising medium available to brands. Find the details behind TV’s winning formula in this short but informative deck.