ad stock

The Ad Stock of a TV spot grows the fastest and lasts the longest.

 

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advertising revenue by media

Net Ad Volume in Canada including Television, Radio, Internet, Newspaper, Magazine and OOH.

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boomers' billions

We consistently underestimate the opportunity that baby boomers represent for brands. Might you be leaving money on the table?

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demand creation (& ROI)

TV has the highest relative lift factor on business incomes, and delivers up to 7x the ROI of other media. Get all the details in this fast fact report.

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the impact of tv advertising

Your ad is most likely to be watched on TV. This report explains why.
 

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the importance of reach

The importance of reach in a marketing plan can not be understated. Find out where Canadians are spending time, and why TV plays a vital role.

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live tv & pvr playback viewing

A review of PVR penetration, usage, and the dominance of live TV viewing.

 
 

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screen test: the appeal & popularity of the tv screen

In a world of choice, the TV screen is the favourite screen.

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screen time

An overview of time spent across media, from TV and YouTube to social media.

 
 

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spotlight on quebec

An overview of the similarities and differences between Canada’s English & French markets – and why it’s such a great environment for your TV ad dollars.

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trust in media

Compared to other media, Canadians say TV advertising is the most trusted.

 

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the truth about multitasking

Did you know that the majority of Canadians either don’t multitask on their phone while watching TV, or do so only occasionally?

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