about us

thinktv is a marketing and research association dedicated to the advancement of commercial television.

Using research, success stories, and proof points from around the world, we turn TV believers into advocates, and naysayers into believers.

We know that TV – with its unbeatable reach, premium content, and attention-grabbing format – is the most engaging and effective advertising medium available to marketers. Simply put, it is the best tool to launch a product, build a brand, and drive sales.

how do we know that?

We’re big into research – we’ve shared lots of it here so you have all the information you need to make the most informed media decisions. Want to learn more? Awesome. We’re your go-to for everything from education and training, to leading-edge research about media and its audiences. We’re also happy to help with any specific research or media questions. All you have to do is ask.

thinktv is supported by its member companies who together represent over 95% of commercial television advertising revenue in Canada.

thinktv is proud to collaborate with a number of organizations, both in Canada and internationally, including the Association of Canadian Advertisers (ACA), the Institute of Communication Agencies (ICA), Numeris, Nlogic, Ad Standards Canada (ASC), Thinkbox in the UK, the Video Advertising Bureau in the US, and the Global TV Group.