Marketing during a crisis: a collection of expert advicesee more
Watch three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.see more
This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
As Canadians shelter at home in greater numbers, television audiences continue to grow. To keep up with what’s happening with viewership as the COVID-19 crisis evolves, we encourage you to download our weekly viewing report. The report will be published every Thursday with an up-to-date analysis of the latest confirmed audience data.
This special thinktv event featured some of marketing’s biggest thinkers, including Peter Field, Orlando Wood, and industry favourite Mark Ritson. Watch the videos now for three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.
Key insights from The Canadian Media Attribution Study:
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.