We are pleased to present the Better Brand Management Summer Series, a series of seminars designed to provide an overview of the critical steps required to successfully acquire and maintain customers.
Led by Chris Brockbank, Chief Commercial Officer at Firma Foreign Exchange and Marketing Instructor at the University of Toronto, the series is intended for anyone involved in brand management, whether directly or through the media or sales side.
What do distinctive assets, fluent devices, “betweenness” and soundtracks have in common? They’re all elements that can improve the impact of your creative.
If you missed our live presentation with System1’s Jon Evans, watch it now and find out what the top rated holiday TV commercial was in Canada last year, why it resonated, and how to maximize your creative for business success.
June 2021: 7 new segments have been added to the list of common industry segments bringing the total to 26. New segments include First in Line, Health and Beauty Sampler, and Technophiles. A list of the updated audience segments, along with their descriptions, is available for download now.
While the effects of Covid continue to be felt acutely there is plenty of reason to believe we may be headed for a robust economic rebound.
This must-see presentation focuses on some of the key consumer, media and marketing trends that will shape the years ahead.
In this insightful and practical presentation, System1 reveal the top 10 ads in Canada from 2020, how advertising evolved over the course of the year, and tips on making impactful creative. Jon Evans, Chief Marketing Officer, and Orlando Wood, Chief Innovation Officer present.
In this webinar Richard Shotton looks at the impact behavioural science can play in channel selection, creative development and media optimisation. Richard reviews some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions, and some newer research that provides insights into improving advertising effectiveness.
As an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media. Watch the webinar to find out just how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage. Presented by Steve Levy.
This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
Peter Field – “the Godfather of Effectiveness” – wrote a seminal paper about advertising in a recession called “Advertising in a Downturn”; on April 21st, Peter broke down his latest research into what lessons from previous recessions still resonate today and how brands should act during the Coronavirus crisis.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.