Which categories spent the most on television advertising in 2021, and how can we measure the effectiveness of that spend? Join us on Wednesday, January 26th, for a webinar that will address these and other questions and introduce a new tool for accurately determining the effectiveness of advertising in our market.
In this follow-up to his critically acclaimed book Lemon, Wood argues that to create effective and memorable advertising, advertisers must capture the ‘broad beam’ attention of audiences. Wood suggests that society’s attention has narrowed in the digital age – but he has some ideas to get it back.
Shift, a new book from PHD, takes stock of where we are and where we could be heading in this industry. Is marketing having a midlife crisis? What are the implications for talent, and what new functions that are likely to emerge over the next five to 10 years? Watch Matt Devlin’s engaging presentation now.
Peter and Rob have brought their advertising effectiveness expertise to Canada, doing an in-depth analysis of the Effie Canada database. The resulting white paper, The alchemy of effectiveness: A focus on Canada, highlights the role brand building, SOV, and long term campaigns have in business growth, and provides helpful guidance to marketers looking to improve the effectiveness of their ad campaigns.
How has the role of brand changed with the rise in popularity of e-commerce? Are advertisers ‘optimizing themselves out of effectiveness’? James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.
June 2021: 7 new segments have been added to the list of common industry segments bringing the total to 26. New segments include First in Line, Health and Beauty Sampler, and Technophiles. A list of the updated audience segments, along with their descriptions, is available for download now.
This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
Developed with Ipsos Canada, this research outlines how the media habits of those in the advertising and media communities differ from the rest of Canada, and how those differences skew our assumptions of general media usage.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.