Shift, a new book from PHD, takes stock of where we are and where we could be heading in this industry. Is marketing having a midlife crisis? What are the implications for talent, and what new functions that are likely to emerge over the next five to 10 years? Register today to find out more.
Peter and Rob have brought their advertising effectiveness expertise to Canada, doing an in-depth analysis of the Effie Canada database. The resulting white paper, The alchemy of effectiveness: A focus on Canada, highlights the role brand building, SOV, and long term campaigns have in business growth, and provides helpful guidance to marketers looking to improve the effectiveness of their ad campaigns.
How has the role of brand changed with the rise in popularity of e-commerce? Are advertisers ‘optimizing themselves out of effectiveness’? James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.
What do distinctive assets, fluent devices, “betweenness” and soundtracks have in common? They’re all elements that can improve the impact of your creative.
If you missed our live presentation with System1’s Jon Evans, watch it now and find out what the top rated holiday TV commercial was in Canada last year, why it resonated, and how to maximize your creative for business success.
June 2021: 7 new segments have been added to the list of common industry segments bringing the total to 26. New segments include First in Line, Health and Beauty Sampler, and Technophiles. A list of the updated audience segments, along with their descriptions, is available for download now.
This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
Developed with Ipsos Canada, this research outlines how the media habits of those in the advertising and media communities differ from the rest of Canada, and how those differences skew our assumptions of general media usage.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.