Is advertising losing its effectiveness? Not anymore: Dr. Grace Kite’s new research found that although marketing effectiveness had declined in the past, there’s been a considerable uptick in ROI over the past five years, in part because advertisers are better optimizing their digital spend. While this research is UK-based, there are several lessons to be learned and applied in the Canadian market.
To find out more – and for a sneak peak of the work Grace is doing in Canada – register today.
Canadian news is not just great for Canadians, it’s great for advertisers: TV news programming has broad reach, is highly trusted, and is a proven vehicle for effective advertising. Download our latest Fast Fact report.
Which TV ads resonated most with Canadians in 2021? Jon Evans, System1 CMO, unveils 2021’s top-rated TV ads in Canada. Find out who came in at #1, how Canada ranks relative to the US and UK markets, who won the Super Bowl and, importantly, the crucial elements that will improve creative effectiveness and drive long term success.
June 2021: 7 new segments have been added to the list of common industry segments bringing the total to 26. New segments include First in Line, Health and Beauty Sampler, and Technophiles. A list of the updated audience segments, along with their descriptions, is available for download now.
The regulated iGaming marketplace is launching on April 4, 2022. Watch our webinar with experts from the Canadian Gaming Association, The Alcohol and Gaming Commission of Ontario and iGaming Ontario, along with your hosts, thinktv Canada and IAB Canada. This session has been developed to educate and help the advertising industry make informed decisions as we begin to work with iGaming operators.
Shift, a new book from PHD, takes stock of where we are and where we could be heading in this industry. Is marketing having a midlife crisis? What are the implications for talent, and what new functions that are likely to emerge over the next five to 10 years? Watch Matt Devlin’s engaging presentation now.
Peter and Rob have brought their advertising effectiveness expertise to Canada, doing an in-depth analysis of the Effie Canada database. The resulting white paper, The alchemy of effectiveness: A focus on Canada, highlights the role brand building, SOV, and long term campaigns have in business growth, and provides helpful guidance to marketers looking to improve the effectiveness of their ad campaigns.
How has the role of brand changed with the rise in popularity of e-commerce? Are advertisers ‘optimizing themselves out of effectiveness’? James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.
This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
Developed with Ipsos Canada, this research outlines how the media habits of those in the advertising and media communities differ from the rest of Canada, and how those differences skew our assumptions of general media usage.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.