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reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

find out how

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million

hours spent watching tv

yesterday

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hours watched / week

0
million

impressions delivered by

the average tv campaign

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%

tv’s weekly reach

how we help
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research

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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events

Find out about all the industry events we`re hosting or participating in.

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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watch now

This special thinktv event featured some of marketing’s biggest thinkers, including Peter Field, Orlando Wood, and industry favourite Mark Ritson. Watch the videos now for three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.

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Accenture white paper now available

Key insights from The Canadian Media Attribution Study:

  • Canadian companies can justify an increase in their overall media spend
  • Major brands are underinvesting in TV in Canada
  • TV has a significant halo effect on digital media
  • TV provides strongest upside on the next dollar spent
  • There is untapped value in long form digital video content (LFVC) in Canada

learn more     view our research library

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media, marketing & disruption

On October 24, thinktv hosted Media, Marketing & Disruption, an event featuring an impressive collection of industry experts, covering topics from the rapidly evolving advertising industry to the effectiveness of media in a multi-platform world.

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research
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power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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profit ability

2,000 ad campaigns were analyzed to identify the impact different forms of advertising have on short- and long-term profit.

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spotlight on Québec

The media habits of French-speaking Canadians.

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ad nation

Our differences in media habits are skewing our perceptions of national averages. Find out why marketers must look beyond their own media habits.

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target the (whole) market to grow your brand

Based on Byron Sharp’s ground-breaking book How Brands Grow, in this research report we review some of Byron’s top marketing principles and challenge the effectiveness of narrow targeting.

find out more     view our research library

news & opinions

media, marketing & effectiveness

Watch three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.

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future tv 2019

Watch the presentation video and read our summary from the session at Future TV Advertising Forum 2019.

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ICYMI

In Case You Missed It – Headlines from week ending November 15th.

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newsletters

Get the latest thinktv news and updates directly in your inbox!

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