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reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

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hours spent watching tv



hours watched / week


impressions delivered by

the average tv campaign


tv’s weekly reach

Canada's top rated ads 2020

In this insightful and practical presentation, System1 reveal the top 10 ads in Canada from 2020, how advertising evolved over the course of the year, and tips on making impactful creative.

Jon Evans, Chief Marketing Officer, and Orlando Wood, Chief Innovation Officer present.

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winter report

Canadians are watching lots of TV, with new programming, live sports and world events driving significant spikes in viewing. Check out our new Winter Report for more details.

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webinar: optimizing media using behavioural science

On Jan 28, Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, presented Optimizing Media Using Behavioural Science.

The session looks at the role for behavioural science in channel selection, creative development and media optimisation. Richard reviews some of the classic experiments that reveal the fascinating ways in which the human mind makes decisions about behaviour, as well as some newer research that provides insights into improving advertising effectiveness.

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ad nation 2020

As an industry we pride ourselves on staying on top of the latest trends and gadgets – but it turns out that those technological and culturally forward behaviours are impacting our perceptions about how Canadians use and perceive different media.

Watch the webinar to find out just how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage. Presented by Steve Levy, Ipsos CCO.

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media marketing & effectiveness 2020

Missed our annual Media, Marketing & Effectiveness event? Catch up on all the presentations now to learn: How brands can best optimize their media plans to achieve more significant sales ROI over the long term; the definition and importance of ‘creative commitment’; how to use distinctive brand assets to drive your brand’s mental and physical availability; and how advanced tv is driving advertising effectiveness.

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tv in a pandemic

Our new report TV in a Pandemic, developed in partnership with Ipsos, outlines Canadians’ perceptions about television, advertising, and buying behaviour. The research reveals the top reasons for watching TV (it’s not just news!), who Canadians trust, and – importantly for advertisers – their attitudes towards trying new brands and the media that’s most likely to influence them.

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marketing in uncertain times

This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.

To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.

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behavioural science & effective advertising

Watch Richard Shotton, author of the acclaimed book The Choice Factory, share key learnings for marketers gleaned from behavioural science and tailored to the current crisis, including how life changes – like the coronavirus pandemic – put buying behaviour in flux, presenting an opportunity for marketers.

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the COVID-19 crisis calls for right brain thinking

Watch Orlando Wood’s fascinating presentation about advertising effectiveness, left- and right-brain thinking, and what ads are resonating during the current crisis.

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advertising in a downturn revisited

Peter Field – “the Godfather of Effectiveness” – wrote a seminal paper about advertising in a recession called “Advertising in a Downturn”; on April 21st, Peter broke down his latest research into what lessons from previous recessions still resonate today and how brands should act during the Coronavirus crisis.

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how we help

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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Find out about all the industry events we`re hosting or participating in.

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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marketing during a crisis

A collection of research tools and expert advice as we navigate these uncertain times:

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the 10 key factors driving advertising effectiveness

In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.

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Canadian media attribution study

This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.

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news & opinions


In Case You Missed It – Top headlines from week ending Jan 22nd.

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