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We all want to know our advertising is working, and the more proof the better.
Enter “Profit Ability”, a study that analyzes over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term profit, and the long-term, to determine advertising’s total contribution to the bottom line. Nick Manning breaks it down.
While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:
Compared to the Canadian public, advertising professionals are more urban, skew younger – and have very different media habits. Why does that matter? In this business we must know audiences, and it turns out our differences are skewing our perceptions of their media behaviour. Read the full report to find out why marketers must look beyond their own media habits.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.