Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.
hours spent watching tv
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Missed last week’s Media, Marketing & Effectiveness event? Catch up on all the presentations now to learn: How brands can best optimize their media plans to achieve more significant sales ROI over the long term; the definition and importance of ‘creative commitment’; how to use distinctive brand assets to drive your brand’s mental and physical availability; and how advanced tv is driving advertising effectiveness.
Our new report TV in a Pandemic, developed in partnership with Ipsos, outlines Canadians’ perceptions about television, advertising, and buying behaviour. The research reveals the top reasons for watching TV (it’s not just news!), who Canadians trust, and – importantly for advertisers – their attitudes towards trying new brands and the media that’s most likely to influence them.
Watch Richard Shotton, author of the acclaimed book The Choice Factory, share key learnings for marketers gleaned from behavioural science and tailored to the current crisis, including how life changes – like the coronavirus pandemic – put buying behaviour in flux, presenting an opportunity for marketers.
Watch Orlando Wood’s fascinating presentation about advertising effectiveness, left- and right-brain thinking, and what ads are resonating during the current crisis.
Peter Field – “the Godfather of Effectiveness” – wrote a seminal paper about advertising in a recession called “Advertising in a Downturn”; on April 21st, Peter broke down his latest research into what lessons from previous recessions still resonate today and how brands should act during the Coronavirus crisis.
We clear commercials, infomercials, and public service announcements for agencies and advertisers.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
At-a-glace insights on topics such as advertising impact, media habits, and more.
A collection of research tools and expert advice as we navigate these uncertain times:
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.
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