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reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

find out how


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media, marketing & effectiveness 2023

Thank you to everyone who attended this year’s Media, Marketing, & Effectiveness event!

Presentation decks and video recordings are available now.

view the presentations & videos

the power of tv

TV’s unparalleled reach and strong viewer connection make it the most impactful and efficient advertising medium.

Want proof? Get all the facts in this detailed report.

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new research shows TV drives superior ad attention

Karen Nelson-Field’s latest research, with VIA in Belgium, confirms again the superior attention TV and BVOD garner compared to other media: TV generates a high level of “active attention”, a low level of “non attention” and holds attention much better than YouTube.

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spotlight on Quebec

Quebec is a unique market, with its own language, sense of culture — and media habits.

These three presentations will provide an overview of the Quebec Franco media landscape, a snapshot of marketing opportunities in Quebec, and a collection of insights into what resonates with this group.

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tv & streaming viewership

Want to know who is winning “the streaming wars”, what the reach is for the individual services, and – most importantly – how they compare to Total TV (linear TV + BVOD)?

Get all the details in our latest TV & Streaming Viewership report.

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the value of TV news

Concern about fake news may be on the rise, but Canadians trust TV news programming – which helps explain why we watch so much of it. Find out more in this report:

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the illusion of choice

Richard Shotton, author of the acclaimed The Choice Factory, shares insights from his new book The Illusion of Choice: Shotton outlines four key psychological biases that influence consumer behaviour, and outlines how advertisers can use them to improve their marketing strategies.

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the alchemy of effectiveness: a focus on Canada

Effectiveness Guru Peter Field is back for a second year of Effie Canada campaign analysis.

Find out what Field has to say about what drives profitability, how media choices impact business effects, and why he’s concerned about the extreme focus on the short term in this market.

Webinar and whitepaper now online.

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tv playbook for online brands in Canada

This presentation covers the results of a detailed econometric modelling analysis that outlines what happens when an online brand starts advertising on TV, including tips on how & when to use TV (with important learnings about TV’s impact on search and the problems with many “last click” analysis).

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metrics that matter: a Canadian brand lift study

This brand lift study, presented by Dan Iwasa-Madge, showcases the positive impact TV advertising has on key brand metrics, with a focus on the QSR, Auto and Financial categories.

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marketing in a recession

This is a challenging time for brands, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows – and experts continue to advise – that cutting ad spend comes at a high cost to brand health and business results in the long-term.

To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.

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responsible advertising for igaming

The regulated iGaming marketplace is launching on April 4, 2022. Watch our webinar with experts from the Canadian Gaming Association, The Alcohol and Gaming Commission of Ontario and iGaming Ontario, along with your hosts, thinktv Canada and IAB Canada. This session has been developed to educate and help the advertising industry make informed decisions as we begin to work with iGaming operators.

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common industry segments

June 2022: Common audience segments are now available in Quebec! Marketers who wish to reach Quebec’s French-language market will be empowered with equally deep, data-driven insights to optimize their linear TV campaigns.

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brand = future demand

How has the role of brand changed with the rise in popularity of e-commerce? Are advertisers ‘optimizing themselves out of effectiveness’? James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.

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thinktv presents

Industry experts, essential research, and info-packed webinars: Check out our thinktv presents page for a collection of valuable presentations.

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how we help

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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Find out about all the industry events we`re hosting or participating in.

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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metrics that matter

This brand lift study, presented by Dan Iwasa-Madge, showcases the positive impact TV advertising has on key brand metrics, with a focus on the QSR, Auto and Financial categories.

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the 10 key factors driving advertising effectiveness

In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.

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Canadian media attribution study

Brent Chaters and Josef Hrebik outline how brands can best optimize their media plans to achieve more significant sales ROI over the long term.

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