Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.
hours spent watching tv
yesterday
hours watched / week
impressions delivered by
the average tv campaign
tv’s weekly reach
Our course on media buying and planning will help you better understand all that TV advertising has to offer.
coming soon
We clear commercials, infomercials, and public service announcements for agencies and advertisers.
We all want to know our advertising is working, and the more proof the better.
Enter “Profit Ability”, a study that analyzes over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term profit, and the long-term, to determine advertising’s total contribution to the bottom line. Nick Manning breaks it down.
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While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:
Compared to the Canadian public, advertising professionals are more urban, skew younger – and have very different media habits. Why does that matter? In this business we must know audiences, and it turns out our differences are skewing our perceptions of their media behaviour. Read the full report to find out why marketers must look beyond their own media habits.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
At-a-glace insights on topics such as advertising impact, media habits, and more.
Based on Byron Sharp’s ground-breaking book How Brands Grow, in this research report we review some of Byron’s top marketing principles and challenge the effectiveness of narrow targeting.
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see moreJoin us at the 4th annual Future TV Advertising Forum
see morethe wrong data is costing marketers billions In this compelling article, the ARF outline the challenges (and problems) with attribution.
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