reach more people more effectively through tv advertising
Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.
Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.
hours spent watching tv
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hours watched / week
impressions delivered by
the average tv campaign
tv’s weekly reach
Karen Nelson-Field’s latest research, with VIA in Belgium, confirms again the superior attention TV and BVOD garner compared to other media: TV generates a high level of “active attention”, a low level of “non attention” and holds attention much better than YouTube.
TV’s unparalleled reach and strong viewer connection make it the most impactful and efficient advertising medium.
Want proof? Get all the facts in this detailed report.
Want to know who is winning “the streaming wars”, what the reach is for the individual services, and – most importantly – how they compare to Total TV (linear TV + BVOD)?
Get all the details in our latest TV & Streaming Viewership report.
Concern about fake news may be on the rise, but Canadians trust TV news programming – which helps explain why we watch so much of it. Find out more in this report:
Richard Shotton, author of the acclaimed The Choice Factory, shares insights from his new book The Illusion of Choice: Shotton outlines four key psychological biases that influence consumer behaviour, and outlines how advertisers can use them to improve their marketing strategies.
Effectiveness Guru Peter Field is back for a second year of Effie Canada campaign analysis.
Find out what Field has to say about what drives profitability, how media choices impact business effects, and why he’s concerned about the extreme focus on the short term in this market.
Webinar and whitepaper now online.
This presentation covers the results of a detailed econometric modelling analysis that outlines what happens when an online brand starts advertising on TV, including tips on how & when to use TV (with important learnings about TV’s impact on search and the problems with many “last click” analysis).
This brand lift study, presented by Dan Iwasa-Madge, showcases the positive impact TV advertising has on key brand metrics, with a focus on the QSR, Auto and Financial categories.
This is a challenging time for brands, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows – and experts continue to advise – that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
Nancy Harhut, Co-Founder & CCO at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.
June 2022: Common audience segments are now available in Quebec! Marketers who wish to reach Quebec’s French-language market will be empowered with equally deep, data-driven insights to optimize their linear TV campaigns.
The regulated iGaming marketplace is launching on April 4, 2022. Watch our webinar with experts from the Canadian Gaming Association, The Alcohol and Gaming Commission of Ontario and iGaming Ontario, along with your hosts, thinktv Canada and IAB Canada. This session has been developed to educate and help the advertising industry make informed decisions as we begin to work with iGaming operators.
Find out which categories spent the most on TV advertising in 2021, and how marketers can now measure the effectiveness of that spend.
How has the role of brand changed with the rise in popularity of e-commerce? Are advertisers ‘optimizing themselves out of effectiveness’? James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.
Industry experts, essential research, and info-packed webinars: Check out our thinktv presents page for a collection of valuable presentations.
We clear commercials, infomercials, and public service announcements for agencies and advertisers.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
At-a-glace insights on topics such as advertising impact, media habits, and more.
This brand lift study, presented by Dan Iwasa-Madge, showcases the positive impact TV advertising has on key brand metrics, with a focus on the QSR, Auto and Financial categories.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
Brent Chaters and Josef Hrebik outline how brands can best optimize their media plans to achieve more significant sales ROI over the long term.