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reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

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hours spent watching tv



hours watched / week


impressions delivered by

the average tv campaign


tv’s weekly reach

marketing in uncertain times

This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.

To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.

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staying safe and tuning in

As Canadians shelter at home in greater numbers, television audiences continue to grow. To keep up with what’s happening with viewership as the COVID-19 crisis evolves, we encourage you to download our weekly viewing report. The report will be published every Thursday with an up-to-date analysis of the latest confirmed audience data.

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how we help

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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Find out about all the industry events we`re hosting or participating in.

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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watch now

This special thinktv event featured some of marketing’s biggest thinkers, including Peter Field, Orlando Wood, and industry favourite Mark Ritson. Watch the videos now for three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.

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Accenture white paper

Key insights from The Canadian Media Attribution Study:

  • Canadian companies can justify an increase in their overall media spend
  • Major brands are underinvesting in TV in Canada
  • TV has a significant halo effect on digital media
  • TV provides strongest upside on the next dollar spent
  • There is untapped value in long form digital video content (LFVC) in Canada

learn more     view our research library

media, marketing & disruption

On October 24, thinktv hosted Media, Marketing & Disruption, an event featuring an impressive collection of industry experts, covering topics from the rapidly evolving advertising industry to the effectiveness of media in a multi-platform world.

learn more     view our research library

power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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culture, brains & ads that speak to us

Dan Iwasa-Madge from Brainsights focused on the interplay of culture and storytelling.

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spotlight on Québec

The media habits of French-speaking Canadians.

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ad nation

Our differences in media habits are skewing our perceptions of national averages. Find out why marketers must look beyond their own media habits.

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target the (whole) market to grow your brand

Based on Byron Sharp’s ground-breaking book How Brands Grow, in this research report we review some of Byron’s top marketing principles and challenge the effectiveness of narrow targeting.

find out more     view our research library

news & opinions

marketing during a crisis

Marketing during a crisis: a collection of expert advice

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media, marketing & effectiveness

Watch three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.

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In Case You Missed It – Headlines from week ending March 20th.

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Check out our past newsletters and sign up to get the latest thinktv news and industry updates directly in your inbox

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