A first-of-it’s kind in Canada attribution study.see more
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Join us we share the findings from this first-of-its-kind-in-Canada attribution study
This Accenture research, commissioned by thinktv, assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. The study highlights issues with current media plans, and the small shift that could drive billions in additional revenue for brands.
Monday, Feb 25 @ 3pm, Toronto
Today’s Marketers are stretched like never before, balancing a need for quarterly results with a mandate for long term brand growth, all while tackling a technology explosion and new advertising opportunities.
When consumers’ media habits are expanding faster than your advertising budgets, where do you concentrate your resources?
Included in the latest version of The Power of TV in an Attention Economy:
We all want to know our advertising is working, and the more proof the better.
Enter “Profit Ability”, a study that analyzes over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term profit, and the long-term, to determine advertising’s total contribution to the bottom line. Nick Manning breaks it down.
While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:
Compared to the Canadian public, advertising professionals are more urban, skew younger – and have very different media habits. Why does that matter? In this business we must know audiences, and it turns out our differences are skewing our perceptions of their media behaviour. Read the full report to find out why marketers must look beyond their own media habits.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.