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reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

find out how

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tv’s weekly reach

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tv & streaming viewership

Want to know who is winning “the streaming wars”, what the reach is for the individual services, and – most importantly – how they compare to Total TV (linear TV + BVOD)?

Get all the details in our latest TV & Streaming Viewership report.

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tv playbook for online brands in Canada

This presentation covers the results of a detailed econometric modelling analysis that outlines what happens when an online brand starts advertising on TV, including tips on how & when to use TV (with important learnings about TV’s impact on search and the problems with many “last click” analysis).

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metrics that matter: a Canadian brand lift study

This brand lift study, presented by Dan Iwasa-Madge, showcases the positive impact TV advertising has on key brand metrics, with a focus on the QSR, Auto and Financial categories.

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marketing in a recession

This is a challenging time for brands, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows – and experts continue to advise – that cutting ad spend comes at a high cost to brand health and business results in the long-term.

To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.

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innate intelligence

Nancy Harhut, Co-Founder & CCO at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.

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common industry segments

June 2022: Common audience segments are now available in Quebec! Marketers who wish to reach Quebec’s French-language market will be empowered with equally deep, data-driven insights to optimize their linear TV campaigns.

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shift | a marketing rethink

Shift, a new book from PHD, takes stock of where we are and where we could be heading in this industry. Is marketing having a midlife crisis? What are the implications for talent, and what new functions that are likely to emerge over the next five to 10 years? Watch Matt Devlin’s engaging presentation now.

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DTC brands on TV: Canadian case studies

Shauna Houlton, Director, Consumer Insights at Corus Entertainment, presents four Canadian case studies of different DTC brands that used TV advertising to drive growth.

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the evolution of effectiveness

Watch this engaging presentation by Dr. Grace Kite that covers the results of the ARC Project, research that tracks the effectiveness of advertising over the past few years, providing important lessons for marketers moving forward.

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the value of Canadian news

Canadian news is not just great for Canadians, it’s great for advertisers: TV news programming has broad reach, is highly trusted, and is a proven vehicle for effective advertising. Download our latest Fast Fact report.

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responsible advertising for igaming

The regulated iGaming marketplace is launching on April 4, 2022. Watch our webinar with experts from the Canadian Gaming Association, The Alcohol and Gaming Commission of Ontario and iGaming Ontario, along with your hosts, thinktv Canada and IAB Canada. This session has been developed to educate and help the advertising industry make informed decisions as we begin to work with iGaming operators.

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webinar: tv spend, strength & attribution

Find out which categories spent the most on TV advertising in 2021, and how marketers can now measure the effectiveness of that spend.

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brand = future demand

How has the role of brand changed with the rise in popularity of e-commerce? Are advertisers ‘optimizing themselves out of effectiveness’? James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.

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thinktv presents

Industry experts, essential research, and info-packed webinars: Check out our thinktv presents page for a collection of valuable presentations.

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how we help
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research

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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events

Find out about all the industry events we`re hosting or participating in.

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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research
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power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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ad nation

Developed with Ipsos Canada, this research outlines how the media habits of those in the advertising and media communities differ from the rest of Canada, and how those differences skew our assumptions of general media usage.

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the 10 key factors driving advertising effectiveness

In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.

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Canadian media attribution study

Brent Chaters and Josef Hrebik outline how brands can best optimize their media plans to achieve more significant sales ROI over the long term.

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