reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

find out how

million

hours spent watching tv

yesterday

hours watched / week

million

impressions delivered by

the average tv campaign

tv’s weekly reach

how we help

research

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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events

Find out about all the industry events we`re hosting or participating in.

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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special thinktv event

Don’t miss this chance to get three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.

This event features some of marketing’s biggest thinkers, including Peter Field, Orlando Wood, and industry favourite Mark Ritson who will present The 10 Key Factors Driving Advertising Profitability.

We hope to see you Nov 12!

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Accenture white paper now available

Key insights from The Canadian Media Attribution Study:

Canadian companies can justify an increase in their overall media spend
Major brands are underinvesting in TV in Canada
TV has a significant halo effect on digital media
TV provides strongest upside on the next dollar spent
There is untapped value in long form digital video content (LFVC) in Canada

learn more view our research library

media, marketing & disruption

On October 24, thinktv hosted Media, Marketing & Disruption, an event featuring an impressive collection of industry experts, covering topics from the rapidly evolving advertising industry to the effectiveness of media in a multi-platform world.

learn more view our research library

research

power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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profit ability

2,000 ad campaigns were analyzed to identify the impact different forms of advertising have on short- and long-term profit.

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spotlight on Québec

The media habits of French-speaking Canadians.

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ad nation

Our differences in media habits are skewing our perceptions of national averages. Find out why marketers must look beyond their own media habits.

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target the (whole) market to grow your brand

Based on Byron Sharp’s ground-breaking book How Brands Grow, in this research report we review some of Byron’s top marketing principles and challenge the effectiveness of narrow targeting.

find out more view our research library

news & opinions

events

media, marketing, & effectiveness

Don’t miss this chance to get three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.