Fall TV Network Presentations.see more
In Case You Missed It – Headlines from week ending Oct 2nd.see more
Missed last week’s Media, Marketing & Effectiveness event? Catch up on all the presentations now to learn: How brands can best optimize their media plans to achieve more significant sales ROI over the long term; the definition and importance of ‘creative commitment’; how to use distinctive brand assets to drive your brand’s mental and physical availability; and how advanced tv is driving advertising effectiveness.
Our new report TV in a Pandemic, developed in partnership with Ipsos, outlines Canadians’ perceptions about television, advertising, and buying behaviour. The research reveals the top reasons for watching TV (it’s not just news!), who Canadians trust, and – importantly for advertisers – their attitudes towards trying new brands and the media that’s most likely to influence them.
Watch Richard Shotton, author of the acclaimed book The Choice Factory, share key learnings for marketers gleaned from behavioural science and tailored to the current crisis, including how life changes – like the coronavirus pandemic – put buying behaviour in flux, presenting an opportunity for marketers.
Peter Field – “the Godfather of Effectiveness” – wrote a seminal paper about advertising in a recession called “Advertising in a Downturn”; on April 21st, Peter broke down his latest research into what lessons from previous recessions still resonate today and how brands should act during the Coronavirus crisis.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
This thinktv-commissioned research assessed $700M+ of media spend in Canada, covering 105 brands across four verticals. It clearly underscores the ways different advertising channels impact sales, how that varies by industry, and how TV and digital work together.