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reach more people more effectively through tv advertising

Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.

find out how

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million

hours spent watching tv

yesterday

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hours watched / week

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million

impressions delivered by

the average tv campaign

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tv’s weekly reach

how we help
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research

Learn how the latest audience trends are impacting TV advertising.

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thinktv presents

Check out our collection of presentations from industry experts.

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training & education

Our course on media buying and planning will help you better understand all that TV advertising has to offer.

coming soon

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thinktv clearance

We clear commercials, infomercials, and public service announcements for agencies and advertisers.

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profit ability: the business case for advertising

We all want to know our advertising is working, and the more proof the better.

Enter “Profit Ability”, a study that analyzes over 2,000 advertising campaigns across 11 categories to uncover the impact that different forms of advertising have on both short-term profit, and the long-term, to determine advertising’s total contribution to the bottom line. Nick Manning breaks it down.

learn more     view our research library

 

spotlight on Quebec

While the media habits of French-speaking Canadians are similar to English Canada, Quebecois have a particularly strong connection with TV:

  • they watch more television than the average Canadian
  • they are passionate about home-grown content and their local teams
  • and paid TV subscriptions in Quebec are *up* from 2010

find out more        view our research library

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you're in the ad industry. you're not normal.

Compared to the Canadian public, advertising professionals are more urban, skew younger – and have very different media habits. Why does that matter? In this business we must know audiences, and it turns out our differences are skewing our perceptions of their media behaviour. Read the full report to find out why marketers must look beyond their own media habits.

learn more      view our research library

research
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power of tv

In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.

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tv basics

An in-your-pocket guide of Canada’s television market.

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fast facts

At-a-glace insights on topics such as advertising impact, media habits, and more.

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target the (whole) market to grow your brand

Based on Byron Sharp’s ground-breaking book How Brands Grow, in this research report we review some of Byron’s top marketing principles and challenge the effectiveness of narrow targeting.

find out more     view our research library

news & opinions

newsletters

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ICYMI

In Case You Missed It – Headlines from week ending July 13th

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future tv advertising forum Canada

Join us at the 4th annual Future TV Advertising Forum

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broadcast calendar

Full downloadable broadcast calendar for 2018-2020

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