Through research, success stories, and more, we’ll show you the effectiveness of TV advertising and how it can work for you.
hours spent watching tv
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This is a challenging time for brands: Business is decidedly not-as-usual, and advertisers are likely facing pressures to reduce marketing costs. However, research consistently shows that cutting ad spend comes at a high cost to brand health and business results in the long-term.
To that end we have put together a collection of insights from industry experts to help you navigate in this uncertain time, and to ensure that the brand decisions you make today set you up for success tomorrow.
As Canadians shelter at home in greater numbers, television audiences continue to grow. To keep up with what’s happening with viewership as the COVID-19 crisis evolves, we encourage you to download our weekly viewing report. The report will be published every Thursday with an up-to-date analysis of the latest confirmed audience data.
We clear commercials, infomercials, and public service announcements for agencies and advertisers.
This special thinktv event featured some of marketing’s biggest thinkers, including Peter Field, Orlando Wood, and industry favourite Mark Ritson. Watch the videos now for three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.
Key insights from The Canadian Media Attribution Study:
On October 24, thinktv hosted Media, Marketing & Disruption, an event featuring an impressive collection of industry experts, covering topics from the rapidly evolving advertising industry to the effectiveness of media in a multi-platform world.
In an attention economy, TV’s unparalleled reach and strong emotional connection make it the most effective and efficient advertising medium.
At-a-glace insights on topics such as advertising impact, media habits, and more.
Dan Iwasa-Madge from Brainsights focused on the interplay of culture and storytelling.
Our differences in media habits are skewing our perceptions of national averages. Find out why marketers must look beyond their own media habits.
Based on Byron Sharp’s ground-breaking book How Brands Grow, in this research report we review some of Byron’s top marketing principles and challenge the effectiveness of narrow targeting.
Marketing during a crisis: a collection of expert advice
see moreWatch three eye-opening perspectives on advertising effectiveness – and why embracing creative could be the key to unlocking the effectiveness advantage.
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