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news & events
newsletter: the global DEI census 2023
The marketing industry launches the 2023 Global DEI Census. We encourage everyone working in marketing and advertising to fill in the survey. Only by acting together can we make meaningful change.
upfronts 2023
Upfront dates 2023
newsletter: the illusion of choice
We’re excited to welcome back Richard Shotton – behavioural science consultant and author of the acclaimed book The Choice Factory – for an overview of his compelling new book, The Illusion of Choice.
newsletter: TV drives the most attention
Attention in advertising has become a critical metric – greater attention has been proven to drive better business results – and no where is attention greater than on TV. Find out more in this international research compilation from The Global TV Group.
newsletter: metrics that matter
TV has been proven to drive a range of business results, from top-of-funnel brand building to bottom-funnel sales activations. Find out how TV advertising also improves key brand metrics like Consideration, Value, & WOM.