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news & events
the future of tv advertising Canada 2022
The Future of TV Advertising Canada is back – IRL – and we’re looking forward to another series of interesting
the smartest ways for marketers to tap into consumers’ innate intelligence
Nancy Harhut presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.
broadcaster collaboration on common audience segments
Common audience segments are now available in Quebec.
head of insights
Are you a well-spoken, media-savvy, self-starter with a passion for TV, advertising effectiveness and storytelling? Then have we got a job for you!
innate intelligence
Join us July 20 as Nancy Harhut, Co-Founder and Chief Creative Officer at HBT Marketing, presents an overview of innate intelligence techniques that will drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.