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newsletter: all the news that’s fit for advertising
At the Canadian Media Manifesto Summit on April 27, the CMDC brought together an array of industry leaders who shared their thoughts and research on the importance of Canadian media. Here’s our take.
all the news that’s fit for advertising
The need to keep Canadians informed — and to fight misinformation. Highlights of the Canadian Media Manifesto Leadership Summit 2022.
laws of growth
In a special presentation for ACA members, Dr. Rachel Kennedy, Associate Director and Dr. Zac Anesbury, Senior Marketing Scientist at the Ehrenberg-Bass Institute for Marketing Science, shared an overview of the key principles outlined in How Brands Grow, the “manifesto for evidence-based marketing.”
the evolution of effectiveness
For an overview of this extensive research – and for a sneak peak of the work Grace is doing in Canada – register for the webinar today.