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news & events
newsletter: tv & streaming viewership
Want to know who is winning “the streaming wars”, what the reach is for the individual services, and – most
newsletter: world tv day 2022
There\’s been a lot of talk in the industry recently about the value of attention in advertising, and this World TV Day we’d like to celebrate TV’s position as the top attention-getting medium.
newsletter: media effectiveness in Canada
On November 2 we launched two new Canadian research studies: A TV Playbook for Online Brands in Canada and Metrics That Matter: A Canadian Brand Lift Study.
media effectiveness in Canada
Dr. Grace Kite will unveil the results of a brand new econometric study of 10 Canadian brands that tracks the effect of TV on website visits, the types of online journeys TV initiates, and the role of TV in improving SEM outcomes.
newsletter: lessons for advertising during a recession
Check out the “Marketing in a Recession” hub for expert advice.