If you’re looking for presentations on TV advertising effectiveness, we’ve got you covered. We can source and send you existing content, develop something bespoke to meet your needs, and we’re happy present to your team live.
Throughout the year, we also host presentations with key industry experts. Review our selection of existing presentations below, or contact us for a presentation specific to your needs.
More video content coming soon.
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In this webinar, Karen Howe, globally awarded Creative Director and Cannes Lions Advisory Board Member, presents a range of best-in-class television creative, and showcases how advertising creativity + TV = Brand Magic. The broadcasters also highlight their own in-house creative services.
These are challenging times for marketers. The good news is there are several key steps you can take to maximize your marketing budget – and your returns – and help demonstrate that advertising is an important tool in driving incremental profit.
In this animated, applied, and occasionally provocative session, Mark Ritson reviews the key tenets of marketing from research, differentiation and distinctiveness, positioning, objective setting and segmentation, targeting, and mass marketing.
Simon Tunstill of Thinkbox presented the findings of a new UK study that examines the realm of TV advertising creative and its profound impact on memory, all through the perspective of cutting-edge neuroscience.
Discover the results from our third Ad Nation study, in which Ipsos examined the media habits and advertising perceptions of industry professionals and ordinary Canadians.
In this featured session from our Media Marketing & Effectiveness event, an expert panel of broadcasters deliver an in-depth update on the latest advancements in Connected TV and the advertising opportunities available in this rapidly changing space, where premium inventory can make all the difference.
This short presentation gives an overview of today’s video landscape in Canada, with some key proof points supporting the power of TV advertising.
Quebec is a unique market, with its own language, sense of culture — and media habits. These three presentations will provide an overview of the Quebec Franco media landscape, a snapshot of marketing opportunities in Quebec, and a collection of insights into what resonates with this group.
Effectiveness Guru Peter Field is back for a second year of Effie Canada campaign analysis. Find out what Field has to say about what drives profitability, how media choices impact business effects, and why he’s concerned about the extreme focus on the short term in this market.
Richard Shotton, author of the acclaimed The Choice Factory, shares insights from his new book The Illusion of Choice: Shotton outlines four key psychological biases that influence consumer behaviour, and outlines how advertisers can use them to improve their marketing strategies.
This presentation covers the results of a detailed econometric modelling analysis that outlines what happens when an online brand starts advertising on TV, including tips on how & when to use TV (with important learnings about TV’s impact on search and the problems with many “last click” analysis).
This brand lift study, presented by Dan Iwasa-Madge, showcases the positive impact TV advertising has on key brand metrics, with a focus on the QSR, Auto and Financial categories.
Nancy Harhut, presents an overview of innate intelligence techniques that drive engagement and response in advertising; learn about the Endowment Effect, Rhyme as Reason Bias, and other heuristics and cognitive biases that trigger instinctive, innate behaviours.
Dr. Grace Kite covers the results of the ARC Project, research that tracks the effectiveness of advertising over the past few years, providing important lessons for marketers moving forward.
Shauna Houlton, Director, Consumer Insights at Corus Entertainment, presents four Canadian case studies of different DTC brands that used TV advertising to drive growth.
Find out who came in at #1, how Canada ranks relative to the US and UK markets, who won the Super Bowl and, importantly, the crucial elements that will improve creative effectiveness and drive long term success.
This session has been developed to educate and help the advertising industry make informed decisions as we begin to work with iGaming operators.
Find out which categories spent the most on TV advertising in 2021, and how marketers can now measure the effectiveness of that spend.
Orlando Wood argues that to create effective and memorable advertising, advertisers must capture the ‘broad beam’ attention of audiences. Wood suggests that society’s attention has narrowed in the digital age – but he has some ideas to get it back.
« Rendement maximal » évalue l’impact à long terme de l’investissement dans les médias et fournit des infos sur l’équilibre entre l’activation à court terme et les activités de développement de la marque à long terme. Visionnez la présentation pour plus d’infos.
In this entertaining and insightful presentation, Matt takes a look at the factors that led to the mid-life crisis, the key things we need to be re-thinking today, and what we need to consider and plan for moving forward in order not just to survive, but to thrive in the next 5 to 10 years.
James Hurman presents “Rethinking Brand for Future Demand”, a thought-provoking presentation on the role of brand in contemporary marketing, how it needs to evolve, and what remains critical.
Peter Field & Rob Brittain present The Alchemy of Effectiveness: A Focus on Canada, an in-depth analysis of campaign tactics & business results using Canadian case studies.
Check out the Better Brand Management Summer Series, three one-hour seminars designed to provide an overview of the critical steps required to successfully acquire and maintain customers.
What was the top rated holiday TV commercial in Canada last year? And what elements within a piece of creative make the biggest impact? System1’s Jon Evans, provides tips on how to optimize your creative.
In this webinar Matt Devlin, Managing Director, Marketing Science, PHD, takes us through the key consumer, media and marketing trends that will shape the years ahead.
System1’s Jon Evans & Orlando Wood reveal the top 10 ads in Canada from 2020, how advertising evolved over the course of the year, and tips on making impactful creative.
This information-packed webinar for case studies and research that show how a variety of brands across different industries used TV investment to drive growth for their businesses.
Richard Shotton shares some classic experiments that reveal the fascinating ways in which the human mind makes decisions, and provides behavioural science insights that can help improve advertising effectiveness.
Steve Levy highlights how different we in the advertising and media communities are from the rest of Canada, and how those differences skew our assumptions of general media usage.
Brent Chaters and Josef Hrebik outline how brands can best optimize their media plans to achieve more significant sales ROI over the long term.
Not all attention is equal. In this webinar, Karen Nelson-Field shares the results of her latest research on video advertising effectiveness, and outlines which media get the most attention – and sales uplift.
Field and Hurman walk us through the framework and share how to use it to produce more consistently effective creative campaigns and initiatives.
Jon Evans presents why emotion is the most rational tool available to advertisers.
Jenni Romaniuk outlines key points from her acclaimed book Building Distinctive Brand Assets, including why Distinctive Assets are important; how to build Distinctive Assets; and what Distinctive Assets to build (as well as how to avoid common mistakes).
Peter Field discusses the role brand building plays in driving effectiveness and the top considerations for marketers when developing a campaign, from building mental availability and engaging emotionally, to the importance of reach and the right media balance.
Mark Ritson’s talk touched on the three economic phases of COVID-19, advertising during a recession, and the “astonishing impact” that TV delivers to an advertising campaign.
Richard Shotton shares key learnings for marketers gleaned from behavioural science and tailored to the current crisis, including how life changes – like the coronavirus pandemic – put buying behaviour in flux, presenting an opportunity for marketers.
Orlando Wood outlines what advertising is resonating most during this crisis, research that draws on hundreds of commercials tested for emotional response.
Peter Field broke down his latest research into what lessons from previous recessions still resonate today and how brands should act during the Coronavirus crisis.
Peter Field’s latest research highlights a crisis in creative effectiveness: Find out why, and what we can do about it.
Orlando Wood – author of the IPA book LEMON – reveals how an attentional shift in the 21st Century has led to flatter and less effective advertising.
In this highly engaging and informative talk, Ritson outlines the top factors that drive advertising effectiveness, gleaned from a review of almost 6,000 Effie case studies.
The Creatives Have Their Say panel was a cri de coeur to industry players to recommit to two tried-and-true tools if they want to create connections with Canadians more effectively: Exceptional creative. And TV.
« Le moment Moneyball pour le marketing au Canada » est une étude d’attribution exhaustive qui porte sur l’analyse de plus de 3 milliards de dollars de dépenses dans les médias pour plus de 100 marques. Visionnez maintenant.
This Accenture research, commissioned by thinktv, assessed $700M+ of annual media spend in Canada, covering 105 brands across four verticals.
Peter Field explores the damage being done as companies increasingly cut long-term brand investment in favour of short-term sales activation, and highlights how the “60/40 rule” changes depending on the context.
Dan Iwasa-Madge from Brainsights focused on the interplay of culture and storytelling.
Ipsos’ Ross Hugessen shared the results of a brand new research study that quantifies the value that different media deliver on key brand objectives.
Nick Manning presents “Profit Ability”, a study that uncovered the impact that different forms of advertising have on both short-term profit and the long-term.
In this entertaining (and occasionally profane) presentation, Ritson reviews the debates around media allocation and advertising effectiveness.
Author Michael Farmer outlines what he sees are the key challenges for advertising agencies and what they can do to address them.