Missed Opportunities in Media Planning

Conducted by Business Science, a division of MediaCom Canada, and commissioned by thinktv, this study looks at a number of Canadian case studies, including a review of 50 companies with significant media spends from 2011 – 2015; that analysis revealed a direct correlation between TV investment and key financial indicators.

The study also highlights several factors that are hindering TV advertising’s growth in this country.

Key Highlights include:

      • TV drives both long and short-term customer acquisitions and sales
      • TV and digital are interdependent
      • Marketers must focus on outcome and not delivery metrics to drive meaningful ROI