Gambling Advertising

The ability of the broadcaster to air commercials of any kind relating to betting or gaming including casinos, bingo parlours and lotteries (“Gambling Advertising”) is contingent upon compliance with a complex set of Federal and Provincial laws including the Criminal Code and Provincial licensing laws. It is the responsibility of the advertiser to ensure the legality of airing all its commercials and the review by Telecaster does not include a legal review.

For all commercials that fall under Gambling Advertising, Telecaster will require an Indemnity Letter from the advertiser stating that the gambling activity, as well as the airing of the commercial is in compliance with all applicable laws in the Province where the commercial is to be aired. In some circumstances, Telecaster may also require from the advertiser a legal opinion from its lawyer.

There are some specific commercial requirements for each type of Gambling Category as outlined below.

Home Lotteries:

  • The lottery license number must appear in video super.
  • The advertiser name must clearly appear in both audio and video.
  • A responsible use message must appear in video super i.e. “Please play responsibly.”
  • If a ticket price is shown, the currency must appear in video super on the price screen i.e. “CDN Funds.”
  • If claims are made and or testimonials are used, an Attestation letter will also be required from the advertiser.

Provincial Lottery Corporation Products (ALC, BCLC, ILC, LotoQuebec, OLG, WLC):

  • The advertiser name or brand name of the lottery product must clearly appear in both audio and video.
  • A responsible use message must appear in video super i.e. “Please play responsibly” or the corporate responsible use message required by that province.
  • If claims are made and or testimonials are used, an Attestation letter will also be required from the advertiser.
  • If there is a contest element, a Contest letter will be required from the advertiser or agency.

Casinos:

  • The advertiser name must clearly appear in both audio and video.
  • A responsible use message must appear in video super i.e. “Please play responsibly.”
  • If claims are made, an Attestation letter will be required from the advertiser.
  • If there is a contest element, a Contest letter will be required from the advertiser or agency.
  • If the casino is located outside of Canada, please see point 11 below.

Free Play Only Online Gambling:

Advertising “for fun” gaming web sites which do not constitute gaming or betting, are treated separately by Telecaster. In addition to the requirements below, an Undertaking letter will be required to be signed by the advertiser that the site is for amusement purposes only with no opportunity to gamble for real money or money’s worth, that there are no links to illegal sites and there will be no contact made with users to promote any illegal sites.

Per the Undertaking, Telecaster will also require a Canadian legal opinion without material qualification indicating that it complies with all applicable laws.

  • The advertiser name must clearly appear in both audio and video and the url for the site must also be in audio and video i.e. “XYZPoker.net.”
  • A responsible use message must appear in video super i.e. “Please play responsibly.”
  • The statement “This is not a gambling website” or “Free Play Only Website” must clearly appear in video super.
  • An age restriction disclaimer must clearly appear in video super.
  • If claims are made or testimonials are used, an Attestation letter from the advertiser will be required.
  • If there is a contest element, a Contest letter will be required from the advertiser or agency

The Telecaster Gambling Advertising Guidelines are as follows:

1. Gambling Advertising shall not imply directly or indirectly that the gaming or betting activity promotes or is required for social acceptance, personal success, financial success or the resolution of any economic, social or personal problems. More particularly, the Advertisement shall not:

i. imply the certainty of financial reward or the alleviation of personal or financial difficulties;
ii. encourage play as a means of recovering financial losses, whether from past gaming or betting or otherwise;
iii. present the gaming and betting activity as an alternative to employment or as a financial investment; or
iv. suggest that participation in such gaming and betting can enhance personal qualities, improve self-image or self-esteem.

2. Gambling Advertising shall not contain endorsements by well-known personalities suggesting that gaming or betting has contributed to their success.

3. Gambling Advertising shall not use individuals who are or appear to be minors, to promote gaming and betting. Nor shall it be targeted at minors.

4. Gambling Advertising shall not encourage or promote irresponsible or excessive participation in gaming and betting, or encourage people to play beyond their means, and shall incorporate positive messages encouraging responsible participation in gaming and betting, for example, “Keep gambling enjoyable, play responsibly.” (Please note that wording requirements may vary by province.)

5. Where the Gambling Advertising includes camera shots of rooms such as casinos in which gaming or betting takes place, the shots shall highlight the customers, rather than money being exchanged, games being played or betting taking place. Long shots of casinos are acceptable.

6. Where Gambling Advertising shows alcoholic beverages, it shall show them in glasses only, with no brands being shown and with no visible or implied alcoholic beverage consumption being depicted.

7. Gambling Advertising shall not imply that a player’s chances of winning increase the longer he or she plays or bets, nor shall it depict intrinsic luck as attaching to any part of gaming and betting.

8. The Advertisement shall not depict a pre-occupation with gaming and betting.

9. The Advertisement shall not depict winning as the most probable outcome of gambling, nor shall it misrepresent a person”s chance of winning a prize.

10. Gambling Advertising shall not portray participation in gaming and betting as indispensable or as taking priority in life, for example over family, friends or professional or educational commitments, nor shall it suggest peer pressure to gamble or disparage abstention from gaming and betting.

11. Advertisements for foreign casinos (outside of Canada) may not make any direct references to gambling activities or promote gambling in any way (audio or video). Such advertisements must focus entirely on the other non-gambling attributes of the organization such as; hotel accommodations, dining, shows, and or spa facilities. Please note that receipt of a Telecaster Approval Number does not guarantee that all stations will air foreign casino commercials. Please contact all broadcasters included within the media buy for confirmation.

12. The advertiser must be clearly identified in both the audio and video portions.