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missed opportunities in media planning
Conducted by Business Science, a division of MediaCom Canada, and commissioned by thinktv, this study looks at a number of Canadian case studies, including a review of 50 companies with significant media spends from 2011 – 2015; the analysis reveals a direct correlation between TV investment and key financial indicators.
The study also highlights several factors that are hindering TV advertising’s growth in this country.
Key Highlights include:
- TV drives both long and short-term customer acquisitions and sales
- TV and digital are interdependent
- Marketers must focus on outcome – not delivery – metrics to drive meaningful ROI
Spending in TV has a direct correlation with Business Growth
