connected tv
connected tv update
In this featured session from our Media Marketing & Effectiveness event, an expert panel of broadcasters deliver an in-depth update on the latest advancements in Connected TV and the advertising opportunities available in this rapidly changing space, where premium inventory can make all the difference.
Moderated by BNN’s Jon Erlichman.
And, for an overview of today’s TV landscape and viewing patterns check out the TV Today presentation.
speakers
SABRINA SEGAL
director, advanced advertising and national sales, Bell Media
As Director, Advanced Advertising and National Sales, Sabrina is responsible for driving revenue growth across Bell Media’s suite of advanced advertising and data-enabled products as well as maximizing the revenue potential and performance across Bell Media’s digital offerings.
Sabrina’s strategic vision and leadership is propelling the Bell Marketing Platform to the forefront of the industry, ensuring that advertisers have made-in-Canada marketing solutions such as SAM – Bell Media’s strategic audience management tool, Bell DSP, and Bell Analytics. Sabrina will also oversee the launch of advertising on Crave, as well as the launch of addressability across TV and Audio, revolutionizing the advertising landscape with new and unprecedented opportunities for precise targeting and engagement.
With nearly 25 years of industry experience, Sabrina is a digital sales veteran. Her journey with Bell Media began in 2006 representing digital sales for Sympatico MSN. Over the years, she consistently progressed into more strategic roles, working on long-term agreements, and in 2009 she assumed the role of Associate Director, Digital Sales. In 2012, Sabrina expanded her role, taking on national responsibilities and for the next 10 years, she continued to add oversight of more brands and platforms to her portfolio, constantly pushing the digital sales agenda forward. Eventually moved into a multi-platform role with oversight of all digital sales including TV, radio, and out-of-home.
BARRY MARCUS
director, advanced advertising sales, Corus Entertainment
Barry Marcus is the Director of Advanced Advertising Sales at Corus Entertainment where he helps lead the development, marketing, and sale of advanced advertising products and solutions.
After graduating from Osgoode Hall Law School, Barry began his career as a lawyer and then made the move to TV and mobile video as Head of Sales for Generator Productions. Barry got his start on the broadcast side of the business when he joined Shaw Media in the Marketing Ventures department. Since 2014 Barry has been working in advanced TV advertising and has been responsible for bringing to market products such as Linear Optimization, Cynch, and Dynamic Ad Insertion. His current focus is promoting Corus’s advanced ad products and developing go to market strategy for multiplatform video advertising.
KEN DAVIE
head of advanced television products, Rogers Sports & Media
Ken Davie is the Head of Advanced Television Products at Rogers Sports & Media. Since joining RSM in 2012, Ken has held numerous roles including running the programmatic sales team and leadership positions across RSM digital teams. Ken has worked with clients directly and across all major Canadian agencies. In his current role, Ken oversees television advertising products including Linear Optimized TV, Streaming TV Video and plays a central role in the launch of advanced TV products like Sportsnet NOW, CityTV+, and the launch of dynamic ad insertion across key RSM video properties. Ken calls Toronto home and has a passion for sneakers, basketball, and travel.
KIM O’KEEFE
director, digital revenue optimization and product development, CBC/Radio-Canada
As Director, Digital Revenue Optimization and Product Development for CBC/Radio-Canada, Kim is accountable for the revenue growth and innovation of the digital ad portfolio, including the connected TV strategy for CBC Gem and ICI TOU.TV. Kim has been a leader in digital advertising strategy for 17 years, blending complex trends with ad tech, content and brands to bring an innovative approach to delivering marketing outcomes. Kim is a coach at heart. She brings a greater understanding of the complex digital ecosystem to teams in content, operations and tech, as well as hundreds of national and regional businesses and charities. Kim also enjoys helping outside of the media industry with her certifications in leadership coaching, fitness training, and nutrition coaching.
JON ERLICHMAN (moderator)
anchor, The Open on BNN and correspondent, CTV National News
Jon anchors BNN Bloomberg’s morning program, The Open, and serves as co-host of Bloomberg’s global program “Bloomberg Markets,”; he’s also a correspondent and fill-in anchor for CTV National News.
Erlichman has a background as a scoop-oriented reporter, an accomplished interviewer of top global CEOs and a digital innovator.