peak performance: driving advertising effectiveness that lasts
“Peak Performance: Driving Advertising Effectiveness That Lasts” is a follow-up to the deep-dive attribution study “The Moneyball Moment for Marketing in Canada,” developed by Accenture Strategy and commissioned by thinktv. Building on the ROI analysis done in the initial research, “Peak Performance” assesses the impact of media investment beyond the first year and delivers qualitative insights about balancing short-term activation with long-term brand building activities, and how to maximize sales ROI from media spend over the longer term.
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related research
Canadian media attribution study |
étude d’attribution des
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favoriser l’efficacité
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speakers
BRENT CHATERS
Managing Director, Accenture Interactive – Canadian Lead of Digital Customer & Marketing Practice
Brent Chaters is the Managing Director of Digital Customer & Marketing at Accenture. He has over 20 years of Marketing experience across both client side and consulting side through multiple industries working for some of the largest fortune 500 brands around the globe. He is the author of Mastering Search Analytics and co-author of Multichannel Marketing Ecosystems: Creating Connected Customer Experiences, and Advertising Effectiveness in a Multi-Channel World: Canadian Media Attribution Study. He has taught for ISDE & Harvard’s Global Executive Master Digital Business on both Social CRM and Customer Experience.
JOSEF HREBIK
Media and Entertainment Lead for Canada, Accenture Strategy
Josef Hrebik is Accenture Canada’s Media & Entertainment Lead. Josef has worked with some of the leading Communications, Media, Entertainment and Digital companies in North America. His roles have focused on helping clients restructure existing legacy businesses to drive growth, expand into new products and services, and evolve existing capabilities to more competitively compete in their respective markets. Josef graduated with a MBA from the University of Toronto – Rotman School of Management.
Accenture