spotlight on Quebec

Francophones in Quebec have a strong connection with TV

• the Quebec Franco market watch more television (almost 26 hours per week), and spend less time with streaming services (16% of total time spent with video), than the average Canadian
• Francophones in Quebec are passionate about home-grown content: the top ten shows in Quebec are all produced in Quebec, and deliver an average audience of 1.1 million per episode

and much like the rest of Canada, they:

• are concerned about fake news, but have high trust in TV news
• say TV ads attract the most attention and help them make purchase decisions

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