share:
spotlight on Quebec
Francophones in Quebec have a strong connection with TV
- they watch more television, and spend less time with streaming services, than the average Canadian
- they are passionate about home-grown content: the top ten shows in Quebec are all produced in Quebec, and deliver an average audience of 1.4 million per episode
and much like the rest of Canada, they:
- are concerned about fake news, but have high trust in TV news
- say TV ads attract the most attention and help them make purchase decisions
download now télécharger en français
related research
spotlight on Quebec webinar |