new to tv advertisers
new advertisers are turning to TV to grow their businesses
Despite changes in Canada’s evolving media landscape, TV remains the most effective advertising medium available to brands, with its vast reach, emotional impact, and efficient ROI. No wonder it continues to attract new advertisers looking to grow their businesses.
The 2024 numbers speak for themselves:
- 419 new to TV advertisers
- 1,023 new products from existing advertisers
- $339 million combined new spend on TV
Brands that launched new TV advertising last year come from a variety of categories, including retail (Temu), food (Chick-fil-A, GoGo Squeez), financial (Wise, Coinbase), and travel (Explora Journeys, Los Cabos), amongst others.
And the new to TV entries aren’t alone. Today’s tech giants recognize the value of TV advertising: In 2024, Amazon, Apple, Meta, and Alphabet collectively spent $48 million on TV ads to promote their brands and launch new products.
From a category perspective, several top-spending categories increased their TV investment in 2024, including auto, financial institutions, and grocery chains.
For more on new to TV advertisers, download the report.
For more on how TV is driving business results, check out our Power of TV report.
