share:
power of tv in an attention economy
What are the benefits of TV advertising?
TV’s unparalleled reach and time spent, professionally produced content and brand safe environment, and strong viewer connection all combine to make it the most impactful and efficient advertising medium.
- Reach: TV’s reach is vast and fast, reaching 83% of Canadian adults each week. TV’s reach far exceeds YouTube, TikTok and all the streaming services, including Netlfix, Prime Video, and Apple TV+.
- Time Spent: TV dominates time spent with video. Total TV represents 66% of time spent with video, far exceeding YouTube, TikTok and all the streaming services combined. Last week alone, Canadians (2+) watched 652 million hours of linear TV.
- Impact: TV advertising commands more attention and impacts sales far longer than other platforms.
- Demand: TV advertising works throughout the funnel, from brand building and awareness at the top through to activation at the bottom. The average TV campaign delivers 348 million impressions (2+, 6 week campaign).
- Efficiency: TV advertising delivers a superior ROI in both the short- and long-term, and delivers a significant halo effect on other media, particularly digital media (increasing the sales ROI of digital media by 19%).
Download our Power of TV report for the details supporting TV’s effectiveness as an advertising vehicle.
Did you know?
The average TV campaign delivers 348 million impressions (Canadians 2+, 6 week campaign).
That staggering stat is driven by one thing: Lots of Canadians watching lots of TV.
