Showing 2 of 2
...g and buying of multiplatform television. Powered by Environics Analytics’ comprehensive and privacy-compliant segmentation data, the common audience segments are geared towards the largest advertising categories in Canada. Together, a linear TV campaign optimized across these four broadcasters will deliver a combined reach of more than 90% of total linear television audiences representing targeting at scale – with greater consistency, efficiency,...
...ess Nancy Harhut’s presentation cheat sheet please email her at nharhut@me.com related research the choice factory: behavioural science & effective advertising optimising media using behavioural science speaker NANCY HARHUT Co-founder & Chief Creative Officer, HBT Marketing Nancy Harhut is passionate about the impact of behavioural science on marketing. An Online Marketing Institute...
Showing 4 of 4
...enders is redirecting some money towards TV and video ads Booking.com, Priceline, and Kayak shift marketing spend from search to TV to drive brand awareness. full article Canadian advertisers may be overspending on digital: eMarketer Rob Young, SVP Planning Services at PHD Canada, says that digital has become overdeveloped, and that marketers are “over-activating and under-branding”. full article TV underrepresent...
...g and buying of multiplatform television. Powered by Environics Analytics’ comprehensive and privacy-compliant segmentation data, the common audience segments are geared towards the largest advertising categories in Canada. Together, a linear TV campaign optimized across these four broadcasters will deliver a combined reach of more than 90% of total linear television audiences representing targeting at scale – with greater consistency, efficiency,...
...love and pride. We send our deepest condolences to his family at this sad and difficult time. Donations may be made to Pancreatic Cancer Canada in his memory at www.pancreaticcancercanada.ca. We are deeply saddened by this loss; Gino will be greatly missed. ...
...o build their business has become both scale-limiting and cost-prohibitive compared to the outcomes TV delivers.” full article op-ed: Canadian broadcast landscape changing An op-ed on the changing Canadian Broadcast Landscape by Corus’ Doug Murphy full article week ending August 16th why one of Google’s biggest spenders is redirecting some money towards TV and video ads Booking.com is the late...