Skip to Main Content
close X
Toggle navigation Menu thinkTV
  • how we help
    • research
    • thinktv presents
    • training & education
    • thinktv clearance
  • research
  • fast facts
  • news & opinions
  • thinktv clearance
  • français
back to research
Presentation
,
Video
,
Webinar
share:

attention in advertising: Karen Nelson-Field

download presentation deck (PDF)
|
download report (PDF)
KNF Video Cover V2

not all attention is equal

Not all attention is equal. That seems intuitively correct, but it’s something Karen Nelson-Field was determined to quantify, and on Nov. 16th she shared the results of her latest research on video advertising effectiveness.

Attention is a critical, but often overlooked, advertising metric: Not only is attention directly correlated to an uplift in sales, but unsurprisingly, if no attention is paid, there is no chance that an ad will work.

Karen’s research – conducted in a number of countries including the US, Australia and Germany – found that in all markets, TV delivers more ‘active attention’ seconds, and subsequently more sales uplift, than any other platform.

Furthermore, TV ads have a longer impact on sales than any other platform.

 

To fully appreciate the scope and implications of this research, be sure to watch the short presentation.

download presentation     download report


speaker

Professor Karen Nelson-Field is the Founder and Executive Director of Amplified Intelligence, and Professor of Media Innovation at The University of Adelaide. Karen’s work combines tech and innovative methodological design to assess attention metrics in a disrupting digital economy.

Advertising effectiveness

sign up for our newsletter

Updates on the latest TV advertising news and events.

thinkTV
  • contact
  • about us
  • terms
  • radio connects
thinkTV
  • Twitter
  • LinkedIn

© 2021 thinkTV

Back to top