attention in advertising

For advertising to work, it needs to be noticed.  But, as any marketer will tell you, human attention is the scarcest of resources. What’s worse, it seems to only be getting scarcer.

A survey of Canadian adults revealed that:

• Television ads garner the most attention
• TV ads are the most influential
• TV is the most trusted medium across all age groups – and social media is the least

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canadians pay most attention to ads on tv

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tv ads are the most influential

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