attention in advertising

For advertising to work, it needs to be noticed.  But, as any marketer will tell you, human attention is the scarcest of resources. What’s worse, it seems to only be getting scarcer.

A survey of Canadian adults revealed that:

• Television ads are the most noticed and garner the most attention
• Video ads are more likely to be watched on a television than on any other device
• TV ads are considered the most trustworthy, engaging and influential
• Millennials consider internet ads the least trustworthy

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TV advertising gets the most attention

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millennials pay most attention to TV

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