the spending habits of marketing’s most valuable generation
Marketers covet millennials – there are, after all, a lot of them – but boomers represent a much bigger opportunity for brands.
Nielsen calls boomers “marketing’s most valuable generation.” So why don’t boomers get more of advertisers’ attention? Perhaps because we continue to market based on decades’ old assumptions:
Boomer Myths: Boomers are saving, not spending; they’re set in their ways and unlikely to switch brands.
Boomer Reality: Boomers not only make the most money, they spend the most money; they are just as likely as younger cohorts to experiment with new products, with brand loyalty levels equivalent to other age groups.
Might you be leaving money on the table? Find out in this report.