boomers' billions
the spending habits of marketing’s most valuable generation
The hype about millennials continues, but the reality is that while they are strong in numbers, they are much less impressive when it comes to buying power.
Adults 55-64 in Canada have an average yearly income of $66,000, far exceeding the $48,000 for Adults 25-34; their combined yearly income – 346 billion – is 40% higher than the sought-after Millennial demo.
Think you don’t need to advertise to older adults? Think again: Without frequent reminders, the consumers you don’t reach will stop reaching for you and your products.
Focusing on younger adults and ignoring the lucrative older adult group means leaving significant money on the table. Download the report to find out more.