DTC brands on TV: Canadian Case studies
Shauna Houlton, Director, Consumer Insights at Corus Entertainment, presents four Canadian case studies of different DTC brands that used TV advertising to drive growth.
With concrete results across a range of different businesses, Shauna provides compelling evidence of TV’s effectiveness.
Director of Consumer Insights, Corus
Shauna has spent the past 20 years turning insights into targeted strategies to address business challenges across a variety of sectors including; not-for-profit, public, media & technology, consumer packaged goods, and financial services. As Consumer Insights Director, Shauna spends her day immersed in better understanding consumer purchase patterns, the impact of context on advertising and how Marketers can best leverage media to drive their business.