FAQs

Revisiting the most commonly asked questions (and misconceptions) about TV.

This handy deck will address essential questions like:

1. How does TV compare to time spent on streaming services? (TV has by far the largest share of video)
2. Young people don’t watch TV, right? (Wrong. A18-34 watch over 8 hours of TV per week)
3. How many paid TV subscriptions are there in Canada? (Almost 10 Million; cord-cutting has been far overstated)
4. Does TV have a good ROI? (TV has the best sales ROI of any medium, delivering a $14.34 return on each media dollar spent and $23.40 if you extend the period from 1 to 4 years)

For more specific answers to these questions (and many more), download the report now.

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