Revisiting the most commonly asked questions (and misconceptions) about TV.
This handy deck will address essential questions like:
- How does TV compare to time spent on streaming services? (TV has by far the largest share of video)
- Young people don’t watch TV, right? (Wrong. A18-34 watch 8.7 hours of linear TV / week, 87% of it live)
- How many paid TV subscriptions are there in Canada? (10.2 Million; cord-cutting has been far overstated)
- Can you measure the ROI of TV advertising? (We have. It’s $14.34 for every $1 invested in Canadian TV, higher than any other medium)
For more specific answers to these questions (and many more), download the report now.