FAQs

revisiting the most commonly asked questions (and misconceptions) about TV

This handy deck will address essential questions like:

1. How does TV compare to time spent on streaming services? (TV has by far the largest share of video)
2. Young people don’t watch TV, right? (Wrong. A18-34 watch over 7 hours of linear TV per week)
3. How many paid TV subscriptions are there in Canada? (Almost 10 Million: cord-cutting has been far overstated, while access to linear TV is almost universal)
4. Does TV have a good ROI? (TV delivers one of the strongest ROI’s and is the largest contributor of ad profit)

For more specific answers to these questions (and many more), download the report now.

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