FAQs

 

Revisiting the most commonly asked questions (and misconceptions) about TV.

This handy deck will address essential questions like:

1. How does TV compare to time spent on YouTube? (TV far exceeds time spent with YouTube – across all age groups)
2. Young people don’t watch TV, right? (Wrong. A18-34 watch 9.2 hours of linear TV / week, 86% of it live)
3. How many impressions does a TV campaign deliver? (337 Million. On average.)
4. Can you measure the ROI of TV advertising? (We have. It’s $14.34 for every $1 invested in Canadian TV, higher than any other medium)

For more specific answers to these questions (and many more), download the report now.

download FAQ         télécharger en français

FAQ