metrics that matter: a Canadian brand lift study
TV has been proven to drive a range of business results, from top-of-the funnel brand building to bottom funnel sales activations. In this study, we’ve tracked how TV advertising impacts a number of critical brand metrics, like Awareness, Consideration and Value. Powered by YouGov’s BrandIndex research, the study covers a variety of categories including QSR, Auto and Financial.
Data Storyteller / Consultant, Founder Data/Story Inc.
Dan Iwasa-Madge led product and analysis at Brainsights, managed the team that creates powerful visuals and actionable insights for Brainsights’ clients. Dan has experience in both the academic and advertising agency worlds, having led Advanced Analytics at one of the largest media agencies in Canada, collaborated with global centers of excellence on international analytics initiatives for the likes of Procter and Gamble, Revlon and CIBC, and provided data strategy consultancy services to a variety of brands and agencies.