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the choice factory: behavioural science & effective advertising

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The Choice Factory: Behavioural Science & Effective Advertising - Webinar featuring Richard Shotton

On June 9 we welcomed Richard Shotton, author of the acclaimed book The Choice Factory, for a fascinating presentation on the behavioural science insights that can be used to improve advertising effectiveness.

In this presentation Richard outlines 5 key learnings for marketers, including

  • How a life change – including the current global health crisis – puts buying behaviour in flux, presenting an opportunity for marketers.
  • Why social proof (the finding that consumers tend to copy others) becomes more pronounced during a crisis
  • How to attract attention & the need to be distinctive
  • Tactics for reducing price sensitivity
  • Why, if you want to change behaviour, making it easy is as important as changing motivation levels

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other resources:

  • The Choice Factory
  • EAST Framework: Four simple ways to apply behavioural insights
  • Priceless 

RICHARD SHOTTON
Founder, Astroten

Richard is the author of The Choice Factory, a best-selling book on how to apply findings from behavioural science to advertising.

Richard started his career as a media planner 20 years ago, working on accounts such as Coke, Lexus, and comparethemarket, before specialising in applying behavioural science to business problems.

He is the founder of Astroten, a consultancy that applies behavioural science to marketing.

He regularly runs training sessions with brands, big and small, using insights from behavioural science to help solve their problems.

Advertising effectiveness
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Behavioural Science
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Marketing
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Media habits
Related Research
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optimizing media using behavioural science
On January 28 thinktv welcomed back Richard Shotton, behavioural science consultant and author of the acclaimed book The Choice Factory, who presented Optimizing Media Using Behavioural Science.
Advertising effectiveness
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Audience engagement
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Behavioural Science
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Creative Effectiveness
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Marketing
,
Media habits
Advertising effectiveness
,
Audience engagement
,
Behavioural Science
,
Creative Effectiveness
,
Marketing
,
Media habits

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