Skip to Main Content
close X
Toggle navigation Menu thinkTV
  • newsletter sign-up
    • research
    • thinktv presents
    • training & education
    • thinktv clearance
  • research
  • fast facts
  • webinars
  • news & events
  • thinktv clearance
  • français
back to research
Presentation
,
Video
share:

the drivers of marketing effectiveness – 7 principles of success - Peter Field

download presentation deck (PDF)
Peter Field Effies Video Cover Cropped

As a proud sponsor of Effie Canada, it was a privilege for thinktv to welcome Peter Field – renowned advertising effectiveness expert – to the virtual stage at the ICA’s Canadian Effectiveness Summit on September 30.

Much of Field’s work focuses on the importance of brand building. In this insightful and practical presentation, Field presents evidence – featuring some new Canadian data – showing the role brand building plays in driving effectiveness, and the top considerations for marketers when developing a campaign, from building mental availability and engaging emotionally, to the importance of reach and the right media balance.

download


related research

advertising in a 
downturn revisited

crisis in creative
effectiveness

effectiveness in 
context

speaker

PETER FIELD
Marketing Consultant + Effectiveness Expert

Peter started his career in advertising as a strategic planner; he been a marketing consultant for over 20 years. Effectiveness case study analysis underpins much of his work, which includes a number of important marketing and advertising texts: Marketing in the Era of Accountability, The Long & The Short of it, Media in Focus, and Effectiveness in Context (written in partnership with Les Binet). His latest publication is The Crisis in Creative Effectiveness.

Peter writes and speaks regularly around the world about marketing effectiveness. He is an Honorary Fellow of the UK Institute of Practitioners in Advertising.

Advertising Effectiveness
,
Marketing
Related Research
Presentation
,
Video
the drivers of marketing effectiveness – 7 principles of success - Peter Field
As a proud sponsor of Effie Canada, it was a privilege for thinktv to welcome Peter Field - renowned advertising effectiveness expert - to the virtual stage at the ICA’s Canadian Effectiveness Summit on September 30.
Advertising Effectiveness
,
Marketing
Advertising Effectiveness
,
Marketing
Presentation
,
Video
the drivers of marketing effectiveness – 7 principles of success - Peter Field
As a proud sponsor of Effie Canada, it was a privilege for thinktv to welcome Peter Field - renowned advertising effectiveness expert - to the virtual stage at the ICA’s Canadian Effectiveness Summit on September 30.
Advertising Effectiveness
,
Marketing
Advertising Effectiveness
,
Marketing
Presentation
,
Video
the drivers of marketing effectiveness – 7 principles of success - Peter Field
As a proud sponsor of Effie Canada, it was a privilege for thinktv to welcome Peter Field - renowned advertising effectiveness expert - to the virtual stage at the ICA’s Canadian Effectiveness Summit on September 30.
Advertising Effectiveness
,
Marketing
Advertising Effectiveness
,
Marketing

sign up for our newsletter

Updates on the latest TV advertising news and events.

newsletter sign-up
thinkTV
  • contact
  • about us
  • terms
  • radio connects
thinkTV
  • Twitter
  • LinkedIn

© 2023 thinkTV

Back to top

sign up for our newsletter

Updates on the latest TV advertising news and events.