the future of tv advertising Canada 2022
Published
October 31, 2022
Updated
November 2, 2022
a recap of the Future of TV Advertising Canada 2022 conference
At the Future of TV Advertising conference late September, topics ranged from agency POV’s on ad effectiveness to innovations within the broadcasting ecosystem, but a recurring theme that shone through a variety of sessions was the enduring power and value of marketing to consumers via linear TV.
download summary
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Panel: Preparing for more TV,
from more places
Alan Dark, SVP, Revenue, Rogers
Sports & Media
Greg McLelland, EVP & CRO,
Corus Entertainment
Devon MacDonald, President,
Cairns Oneil
Deborah Gurofsky, Co-founder & VP
of Strategy Media Pulse
Lindsey Talbot, CIO, GroupM Canada |
The implication of U.S. studio direct-
to-consumer streaming for
Canadian TV
Guy Bisson
Co-founder and Executive, Director,
Ampere Analysis
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What an ad-supported Netflix tier
would mean for TV marketers
Dave Morgan, CEO, Simulmedia
Robert Tas, Partner, Sales & Marketing
Practice, McKinsey & Co
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Corus Entertainment & Pluto TV –
the audience, content and
sales proposition
Spencer Charters
VP Strategy & Product Development,
Corus Entertainment |
Panel: The Agency Hot-Seat
Kevin Johnson, CEO, GroupM Canada
Sarah Thompson, President, Dentsu
Canada
Christine Saunders, CEO, Starcom
Canada |
How are we advancing television – the
intertwining of linear and addressable
Anton Vassilev, Director Media Adtech,
Bell Media
Chris Nurmi, Director National Sales,
Bell Media |
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Maintaining total audience reach
in the hybrid decade
Rose Hutchison, Director of Advanced
Advertising Solutions, Rogers
Sports & Media
Meaghan Brophy, Director of Agency &
National Video Sales, Rogers
Sports & Media
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Canada’s Cross-Platform Video
Measurement Solution: From
VAM today to National Roll-Out
Anita Boyle-Evans, VP Client Services,
Numeris
Paul Guité, Insights Director, Quebecor
Chris Herlihey, Head of Research &
Analytics, Mediabrands
Catherine MacLeod, President & CEO,
thinktv
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Panel: Multiplatform TV measurement
and currency – finishing the job
Kristin Wozniak, SVP Analytic, Insights,
Strategy, Cossette Media
Jon Watts, Executive Director, The
Project X Institute & Managing Director
CIMM
Chris Williams, CMO, Arima Data
Victor Correia, VP Investments,
Mindshare Canada
Scott Harris, Sr Manager, Strategic
Insights, Bell Media
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