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the future of tv advertising Canada 2022

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a recap of the Future of TV Advertising Canada 2022 conference

At the Future of TV Advertising conference late September, topics ranged from agency POV’s on ad effectiveness to innovations within the broadcasting ecosystem, but a recurring theme that shone through a variety of sessions was the enduring power and value of marketing to consumers via linear TV.

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Panel: Preparing for more TV,
from more places

Alan Dark, SVP, Revenue, Rogers
Sports & Media
Greg McLelland, EVP & CRO,
Corus Entertainment
Devon MacDonald, President,
Cairns Oneil
Deborah Gurofsky, Co-founder & VP
of Strategy Media Pulse
Lindsey Talbot, CIO, GroupM Canada

The implication of U.S. studio direct-
to-consumer streaming for
Canadian TV

Guy Bisson
Co-founder and Executive, Director,
Ampere Analysis
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What an ad-supported Netflix tier
would mean for TV marketers

Dave Morgan, CEO, Simulmedia
Robert Tas, Partner, Sales & Marketing
Practice, McKinsey & Co
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Corus Entertainment & Pluto TV –
the audience, content and
sales proposition

Spencer Charters
VP Strategy & Product Development,
Corus Entertainment

 

Panel: The Agency Hot-Seat

Kevin Johnson, CEO, GroupM Canada
Sarah Thompson, President, Dentsu
Canada
Christine Saunders, CEO, Starcom
Canada

 

How are we advancing television – the
intertwining of linear and addressable

Anton Vassilev, Director Media Adtech,
Bell Media

Chris Nurmi, Director National Sales,
Bell Media

 

Maintaining total audience reach
in the hybrid decade

Rose Hutchison, Director of Advanced
Advertising Solutions, Rogers
Sports & Media

Meaghan Brophy, Director of Agency &
National Video Sales, Rogers
Sports & Media
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Canada’s Cross-Platform Video
Measurement Solution: From
VAM today to National Roll-Out

Anita Boyle-Evans, VP Client Services,
Numeris

Paul Guité, Insights Director, Quebecor
Chris Herlihey, Head of Research &
Analytics, Mediabrands
Catherine MacLeod, President & CEO,
thinktv
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Panel: Multiplatform TV measurement
and currency – finishing the job

Kristin Wozniak, SVP Analytic, Insights,
Strategy, Cossette Media
Jon Watts, Executive Director, The
Project X Institute & Managing Director
CIMM
Chris Williams, CMO, Arima Data
Victor Correia, VP Investments,
Mindshare Canada
Scott Harris, Sr Manager, Strategic
Insights, Bell Media

 

 

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