the global tv group
total tv & video consumption
May 2023
The strength of Total TV is evident through compelling data on video consumption from 18 countries, collected by egta and the Global TV Group. The figures reveal that TV continues to captivate attention across various platforms, including linear, playback, and streaming. Despite the rise of digital alternatives, traditional television remains a force, drawing viewers with its diverse content offerings.
TV drives the attention economy
February 2023
In today’s multi-tasking, digital age, attention in advertising is a critical consideration for businesses seeking to connect with consumers. Brands recognize that greater attention drives better business results – and no where is attention greater than on Total TV. Check out this compilation report of international studies for all the details.
lessons for advertising in a recession
November 2022
This Fast Fact document of top lessons for marketing in a recession – developed with the Global TV Group – includes an overview of historical case studies along with a number of Canadian case studies care of Peter Field’s analysis of the Canadian Effies.
the latest TV research from GTVG international members
July 2022
The Global TV Group has put together a compilation of four recent studies supporting TV’s efficiency. Download to see the compelling reports from France (#ROITV3 study from SNPTV); Belgium (VIA’s Rethinking Reach in the Digital Age); DACH region (Screenforce’s Track the Success); and the US (the Video Advertising Bureau’s An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying).
tomorrow’s tv created today
April 2022
Learn about the power of TV advertising through the lens of senior TV leaders from around the world. Download this compelling deck from the Global TV Group to find out how TV is evolving and why it continues to be so effective across global markets.
digital-native brands and online giants are placing their trust in TV
October 2021
This report shows that internationally, digital-native brands and online giants continue to invest significantly in TV: From 2015 to 2020 the total TV spend by direct-to-consumer brands more than doubled, while the FAAAM group of companies (Facebook, Apple, Amazon, Alphabet and Microsoft) also clearly recognise TV as a valuable means of driving growth and are using it more than ever. The digital giants know that multiscreen TV provides them with the unmatched scale needed to grow their customer base and businesses. For more information download the full deck.
TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.
2021
To celebrate World TV Day (Nov 21), the Global TV Group has put together a video including a series of statements from Global industry leaders on the many strengths of TV.
And here is Stewart Johnston’s full statement on TV as both a brand builder and performance tool.
Stewart Johnston, SVP, Bell Media Sales and Sports
the global tv report
June 2020
This annual report is an international look at people’s TV habits around the world (featuring stats from over 26 countries), with global proof points of TV’s power and popularity.
download the report press release
egta tv charter
egta – the association of television and radio sales houses – supported by The Global TV Group has released a progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.
the age of television: the needs that drive us
November 21st, 2018
Insights from Thinkbox (UK) on the role that video has in our lives, how different video formats work together, and why viewers choose which video platform.
learn more about the Global TV Group
Find out more about the Global TV Group, who the members are, and what else we’re up to on the GTVG website.