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the global tv group

Recession Lessons
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Focus On July 2022
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D2C brands deck
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Global TV deck


lessons for advertising in a recession

November 2022

This Fast Fact document of top lessons for marketing in a recession – developed with the Global TV Group – includes an overview of historical case studies along with a number of Canadian case studies care of Peter Field’s analysis of the Canadian Effies.

download the deck


the latest TV research from GTVG international members

July 2022

The Global TV Group has put together a compilation of four recent studies supporting TV’s efficiency. Download to see the compelling reports from France (#ROITV3 study from SNPTV); Belgium (VIA’s Rethinking Reach in the Digital Age); DACH region (Screenforce’s Track the Success); and the US (the Video Advertising Bureau’s An Insider’s Look: Why Brands and Agencies are Shifting to Audience-Based TV Buying).

download the deck


Catherine MacLeod named Global TV Group Vice President

On March 1, 2022, Catherine MacLeod was named Vice-President of The Global TV Group; she will work with Martin Krapf, from Screenforce Germany, who has been appointed President of the group.

The Global TV Group was set up in 2013 and is a forum for exchanging best practices, collating global TV intelligence and sharing knowledge; the group’s objective is to promote the effectiveness of TV. To date, it consists of 18 TV industry associations from across the world.

press release


tomorrow’s tv created today

April 2022

Learn about the power of TV advertising through the lens of senior TV leaders from around the world. Download this compelling deck from the Global TV Group to find out how TV is evolving and why it continues to be so effective across global markets.

download the deck


digital-native brands and online giants are placing their trust in TV

October 2021

This report shows that internationally, digital-native brands and online giants continue to invest significantly in TV: From 2015 to 2020 the total TV spend by direct-to-consumer brands more than doubled, while the FAAAM group of companies (Facebook, Apple, Amazon, Alphabet and Microsoft) also clearly recognise TV as a valuable means of driving growth and are using it more than ever. The digital giants know that multiscreen TV provides them with the unmatched scale needed to grow their customer base and businesses. For more information download the full deck.

download the deck


world tv day 2022

TV companies around the world celebrate World Television Day on 21 November to remind us of the attention-grabbing power that Total TV holds. As part of the annual United Nations initiative, a 30 second-spot will be broadcast and shared online worldwide.

download press release

 

2021

To celebrate World TV Day (Nov 21), the Global TV Group has put together a video including a series of statements from Global industry leaders on the many strengths of TV.

And here is Stewart Johnston’s full statement on TV as both a brand builder and performance tool.

Stewart Johnston, SVP, Bell Media Sales and Sports


 

the global tv deck

June 2020

This annual report is an international look at people’s TV habits around the world (featuring stats from over 26 countries), with global proof points of TV’s power and popularity.

download the deck          press release


egta tv charter

egta – the association of television and radio sales houses – supported by The Global TV Group has released a progressive TV Charter on television companies’ commitment towards the responsible and transparent measurement of advertising in the TV/video ecosystem.

learn more


the age of television: the needs that drive us

November 21st, 2018

Insights from Thinkbox (UK) on the role that video has in our lives, how different video formats work together, and why viewers choose which video platform.

learn more


learn more about the Global TV Group

Find out more about the Global TV Group, who the members are, and what else we’re up to on the GTVG website.

learn more

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