the value of tv news
Canadians trust, watch, and value TV news
We are fortunate to have a fair and rigorous news industry in Canada, from newspapers and radio stations to local and national TV networks. Canadians agree: 95% of Canadians say that access to Canadian news and journalism is important.
But at the same time, concern about fake news is growing: 79% of Canadians are “very” or “somewhat” concerned about fake news, and that concern is on the rise, with 50% stating they’re more concerned than they were three years ago. Interestingly, the numbers vary little by age.
The good news? Canadians trust TV news programming—which helps explain why we watch so much of it. News programming makes up 22% of the time spent watching TV, and 93% of that viewing is live.
The good news for advertisers? TV news is a proven vehicle for effective advertising. Supporting Canadian news is not just good for the country, it’s good for business.
